How

Can Boost Your Brand & Increase Traffic

Carmine Media | Blogging | Social Media | Web Marketing

Background

• Lead SM Strategist R+L Carriers

• Owner - Carmine Media

• County Site Administrator

What started Pinterest?

“We wanted to create a place where you can go to upload or collect things on the web and simply organize it the way you want to.”

Evan Sharp

Pinterest Designer and Co-Founder

Why is Pinterest Addicting?

• Simple design• Content hoarding• Image takes center stage• Easy to use• Interest rather than relationship based

What Can I do on Pinterest?

• Curate content• Share images• Bookmark articles and images• Organize what you love• Share pins on Facebook and Twitter• Comment on other pins• Follow other pinners• Follow other boards

Fastest Growth Ever

Headline:

Pinterest Hits 10 Million U.S. Monthly Uniques Faster Than Any Standalone Site Ever.

Techcrunch.com

More referral traffic than…

• YouTube• Google+• LinkedIn• Reddit

Combined!

More referral traffic than…

Twitter!

Very Pintesting…

• Average 1.36 million users daily

• Over 1/5 Facebook connected users on daily

• Majority are women – 68.2%

• 28% have household income over $100k

• Average time on site – 15.8 minutes

• Third most visited social media site

How does Pinterest Work?

• Interest boards• Pinners can follow one another• Upload images• Pin images directly from websites

• Pinmarklet• Repin other people’s content

Is Pinterest Right for Your Brand?

• Can you visually represent your brand?• Is your audience on Pinterest?• Is your website optimized for Pinterest?• Do you have someone that can create or

manipulate images?

What can Pinterest do for My Business?

• Drive traffic to your website

• Interact with customers/leads

• Increase awareness about your brand

• Make your brand interesting

Developing a Strategy

• Define your goals• Review your website• Consult with your web designer• Request an invite

Request an Invite

Logging In

• Facebook• Twitter• Email login

Profiles and Settings

• Add your profile picture• Add links to social networks• Add keywords to your bio• The top three people you repin appear on

the top right

Pinterest Settings

Pinterest Profiles

Set Up Your Boards

Decide on Board Topics

• Use fun titles

• Include keywords

• Industry Best Practices

• Include a board for clients

• Include a board for inspiration

• Your HQ location

• Humor

Choose a board cover

Types of Boards

How to Pin

• Upload images from your computer

• Add a pin directly from a URL

• Use the Pin It Button from Pinterest.

Formatting Pins

• Use creative titles

• Focus on lifestyle

• Use keywords

• Tag others with @ symbol

• Add prices to products

• Credit your sources

• Ask questions to encourage comments

Adding links to Uploads

Types of Pins

• Images from your website/blog

• Images from blogs you read

• Images from customer sites

• Photos

• Infographics

• Food and Fashion

• Text slides

• Videos

Industry Best Practices

Creative Images

Fashion

Your HQ Location

Humor

Set up a Pinning Strategy

• Topics

• Photos

• Video

• Trusted feeds

• OPC – Other People’s Content.

Housekeeping

• Admin rights

• Artwork

• Etiquette

• Do more than self promote

Collaborating

• Group Boards

Building an Audience

• Use the find friend option– Facebook– Twitter– Gmail– Yahoo

• Follow pinners posting relevant content

• Cross connect accounts

• Add a Follow or Pin it button

Marketing Strategies

• As a promotional tool

• As a traffic driver

• As a connection tool with other platforms

• Hashtags

• Commenting and @responsing

Copyright

• TOS

• Cite your source

• Pin from original source

• Create your own content!

• Check before repinning

• Avoid embed

Measure and Track

• Google Analytics – tagged URLs– Direct traffic

• Cross account engagement?

• Repins

• ReTweets

PinPals to Follow

• Mashable

• Whole Foods

• R+L Carriers

• Fast Company

• Check out pinnerstofollow.com

Don’t Give Up

• Regular posts

• Leverage existing SM platforms

• Spend the time

• Relationships take time

• Set aside time to follow new pinners

• Pin daily

References• http://mashable.com/2012/02/25/pinterest-user-demographics/

• http://mashable.com/2012/03/20/why-is-pinterest-so-addictive/

• http://mashable.com/2011/12/16/pinterest-design/

• http://techcrunch.com/2012/02/07/pinterest-monthly-uniques/

• http://techcrunch.com/2012/03/08/pinterest-now-generates-more-referral-traffic-than-twitter-study/

• http://blog.pinterest.com/post/21816641071/introducing-improved-group-boards

• http://www.inc.com/john-brandon/9-tips-boost-your-business-pinterest.html

• http://mashable.com/2012/03/21/pinterest-copyright-legal-issues/

• http://www.socialmediaexaminer.com/26-tips-for-using-pinterest-for-business/

• http://pinterest.com/about/help/

• http://www.pcworld.com/businesscenter/article/250700/what_you_should_know_about_pinterest_and_copyright.html

• http://realitybasedcommunity.net/archive/2012/03/332.php

Carmine Media | Blogging | Social Media | Web Marketing

Questions? Connect with me!

Pinterest: Pinterest.com/carminemedia

Facebook: facebook.com/carminemedia

Web: Carminemedia.com

Twitter: @suereynolds