Minnesota Interactive Marketing Association - Minneapolis

User Experience UtopiaNick Finck, April 15, 2009Use #uxutopia when commenting on twitter

Minnesota Interactive Marketing Association - Minneapolis

?Who the f#@k is this dude?

Minnesota Interactive Marketing Association - Minneapolis

• Principle & Director of User Experience at Blue Flavor

• Based in Seattle, Washington

• Over 13 years of experience working in the web field

• Projects: Adobe, Cisco, CitiBank, Converse, FDIC,

HP, IBM, Intel, Microsoft, Oprah, PBS, Peet’s Coffee

• Former publisher of Digital Web Magazine

Nick Finck

Minnesota Interactive Marketing Association - Minneapolis

?What makes a gooduser experience?

Facets of the User Experience

Peter Morville, Semantic Studios, June 21st, 2004

Usable

WellsFargo.com WaMu.com

Usable

WellsFargo.com WaMu.com

Usable

WellsFargo.com WaMu.com

Usable

WellsFargo.com WaMu.com

Findable

Wikipedia.org search Target.com help search

CredibleFrys.comBestBuy.com

Accessible

Costco.comSafeway.com

Target Settles Accessibility Lawsuit for $6 Million

Accessible

Costco.comSafeway.com

$6 Million loss

Target Settles Accessibility Lawsuit for $6 Million

Desirable

Ben de Castella, Next Level Ideas, April 12th, 2009

Apple iPhone

Google Android

AdMob Mobile Metrics, February 2009

Desirable

Ben de Castella, Next Level Ideas, April 12th, 2009

Apple iPhone

Google Android

5% of SmartPhone Market Share

50% of SmartPhoneWeb Traffic

72% customer sat

AdMob Mobile Metrics, February 2009

Desirable

Ben de Castella, Next Level Ideas, April 12th, 2009

Apple iPhone

Google Android

5% of SmartPhone Market Share

50% of SmartPhoneWeb Traffic

72% customer sat

SmartPhone Market Share TBD

5% of SmartPhoneWeb Traffic

customer sat TBD

AdMob Mobile Metrics, February 2009

UsefulCrumplerBags.com

UsefulTimbuk2.com

Valuable

Jared Spool, UIE, The $300 Million Button, January 14th 2009.

Macys.com

Zappos.com

Valuable

Jared Spool, UIE, The $300 Million Button, January 14th 2009.

Macys.com

Zappos.com

$300 Million increase in sales

Minnesota Interactive Marketing Association - Minneapolis

?Where are we headed?

Minnesota Interactive Marketing Association - Minneapolis

Interface & Devices Innovation

Minnesota Interactive Marketing Association - Minneapolis

Device Independent97bottles.com yelp.com

website website

iPhone website iPhone AppMobile website

Innovation

Pedometer Nike+

Minnesota Interactive Marketing Association - Minneapolis

Minnesota Interactive Marketing Association - Minneapolis

Minnesota Interactive Marketing Association - Minneapolis

Minnesota Interactive Marketing Association - Minneapolis

Photo courtesy of Microsoft

Photo courtesy of Microsoft

Photos courtesy of Yanko Design. Designs by Fiona McAndrew & Conor Fallon

Minnesota Interactive Marketing Association - Minneapolis

?What milestones must we pass?

Minnesota Interactive Marketing Association - Minneapolis

We need to fail more

Minnesota Interactive Marketing Association - Minneapolis

Failure is not falling down, failure is not

getting up.

Minnesota Interactive Marketing Association - Minneapolis

!Michael Jordan failed to make his varsity basketball team

Albert Einstein's teacher described him as "mentally slow"

Walt Disney went bankrupt several times

Minnesota Interactive Marketing Association - Minneapolis

Coming together

Minnesota Interactive Marketing Association - Minneapolis

It is not about us, it is about the users!

Photo by Dirk Borchershttp://www.flickr.com/photos/dirkborchers/495659224/

Photo by Jenny Morroshttp://www.flickr.com/photos/13799732@N08/1411680967/

Photo by Rion Nakayahttp://www.flickr.com/photos/rion/47437262/

Minnesota Interactive Marketing Association - Minneapolis

Building a future

The Information Architecture Institute

Education

Minnesota Interactive Marketing Association - Minneapolis

Mentor program

Photo by Dan Buczynskihttp://www.flickr.com/photos/macwagen/225493960/

Relax, there is a map!

Peter Morville and Jeffery Callender

...and Books!

Minnesota Interactive Marketing Association - Minneapolis

Thank you!

Minnesota Interactive Marketing Association - Minneapolis

Thank you!

Remember, comment on twitter with #uxutopia

Minnesota Interactive Marketing Association - Minneapolis

?Questions?

Minnesota Interactive Marketing Association - Minneapolis

User Experience UtopiaNick Fincknick@blueflavor.comBlue Flavor - http://blueflavor.comPersonal - http://nickfinck.com