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User Experience Utopia
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Minnesota Interactive Marketing Association - Minneapolis
User Experience UtopiaNick Finck, April 15, 2009Use #uxutopia when commenting on twitter
Minnesota Interactive Marketing Association - Minneapolis
?Who the f#@k is this dude?
Minnesota Interactive Marketing Association - Minneapolis
• Principle & Director of User Experience at Blue Flavor
• Based in Seattle, Washington
• Over 13 years of experience working in the web field
• Projects: Adobe, Cisco, CitiBank, Converse, FDIC,
HP, IBM, Intel, Microsoft, Oprah, PBS, Peet’s Coffee
• Former publisher of Digital Web Magazine
Nick Finck
Minnesota Interactive Marketing Association - Minneapolis
?What makes a gooduser experience?
Facets of the User Experience
Peter Morville, Semantic Studios, June 21st, 2004
Usable
WellsFargo.com WaMu.com
Usable
WellsFargo.com WaMu.com
Usable
WellsFargo.com WaMu.com
Usable
WellsFargo.com WaMu.com
Findable
Wikipedia.org search Target.com help search
CredibleFrys.comBestBuy.com
Accessible
Costco.comSafeway.com
Target Settles Accessibility Lawsuit for $6 Million
Accessible
Costco.comSafeway.com
$6 Million loss
Target Settles Accessibility Lawsuit for $6 Million
Desirable
Ben de Castella, Next Level Ideas, April 12th, 2009
Apple iPhone
Google Android
AdMob Mobile Metrics, February 2009
Desirable
Ben de Castella, Next Level Ideas, April 12th, 2009
Apple iPhone
Google Android
5% of SmartPhone Market Share
50% of SmartPhoneWeb Traffic
72% customer sat
AdMob Mobile Metrics, February 2009
Desirable
Ben de Castella, Next Level Ideas, April 12th, 2009
Apple iPhone
Google Android
5% of SmartPhone Market Share
50% of SmartPhoneWeb Traffic
72% customer sat
SmartPhone Market Share TBD
5% of SmartPhoneWeb Traffic
customer sat TBD
AdMob Mobile Metrics, February 2009
UsefulCrumplerBags.com
UsefulTimbuk2.com
Valuable
Jared Spool, UIE, The $300 Million Button, January 14th 2009.
Macys.com
Zappos.com
Valuable
Jared Spool, UIE, The $300 Million Button, January 14th 2009.
Macys.com
Zappos.com
$300 Million increase in sales
Minnesota Interactive Marketing Association - Minneapolis
?Where are we headed?
Minnesota Interactive Marketing Association - Minneapolis
Interface & Devices Innovation
Minnesota Interactive Marketing Association - Minneapolis
Device Independent97bottles.com yelp.com
website website
iPhone website iPhone AppMobile website
Innovation
Pedometer Nike+
Minnesota Interactive Marketing Association - Minneapolis
Minnesota Interactive Marketing Association - Minneapolis
Minnesota Interactive Marketing Association - Minneapolis
Minnesota Interactive Marketing Association - Minneapolis
Photo courtesy of Microsoft
Photo courtesy of Microsoft
Photos courtesy of Yanko Design. Designs by Fiona McAndrew & Conor Fallon
Minnesota Interactive Marketing Association - Minneapolis
?What milestones must we pass?
Minnesota Interactive Marketing Association - Minneapolis
We need to fail more
Minnesota Interactive Marketing Association - Minneapolis
Failure is not falling down, failure is not
getting up.
Minnesota Interactive Marketing Association - Minneapolis
!Michael Jordan failed to make his varsity basketball team
Albert Einstein's teacher described him as "mentally slow"
Walt Disney went bankrupt several times
Minnesota Interactive Marketing Association - Minneapolis
Coming together
Minnesota Interactive Marketing Association - Minneapolis
It is not about us, it is about the users!
Photo by Dirk Borchershttp://www.flickr.com/photos/dirkborchers/495659224/
Photo by Jenny Morroshttp://www.flickr.com/photos/13799732@N08/1411680967/
Photo by Rion Nakayahttp://www.flickr.com/photos/rion/47437262/
Minnesota Interactive Marketing Association - Minneapolis
Building a future
The Information Architecture Institute
Education
Minnesota Interactive Marketing Association - Minneapolis
Mentor program
Photo by Dan Buczynskihttp://www.flickr.com/photos/macwagen/225493960/
Relax, there is a map!
Peter Morville and Jeffery Callender
...and Books!
Minnesota Interactive Marketing Association - Minneapolis
Thank you!
Minnesota Interactive Marketing Association - Minneapolis
Thank you!
Remember, comment on twitter with #uxutopia
Minnesota Interactive Marketing Association - Minneapolis
?Questions?
Minnesota Interactive Marketing Association - Minneapolis
User Experience UtopiaNick [email protected] Flavor - http://blueflavor.comPersonal - http://nickfinck.com