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@mark_jaeger #jtbd #pthh

Topic today:

Understanding product value

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MilkshakesTopic today:

Understanding product value

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Understanding product valueJobs to be done:

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@mark_jaeger

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Core product value

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Milkshakes

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“Jobs to be done”

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@claychristensen

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Why do successful companies fail?

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Because they are too good.

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Why do people use products?

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to get a job done.People are hiring a product

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Jobs > Features

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Market ≠ Category

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✈️ vs. 💻

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Market ≠ Category

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Milkshakes

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Milkshakes

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Jobs > Demographics

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✈️ vs. 💻

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What is a job?

Job

Job

What is a job?

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JobJob

JobJob

JobJob

Job

Job

Job

Job

Job

JobWhat is a job?

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Hungerlast

one-handedfit to cup-holder

be availableJob

be fun

don’t stain

Job

Job

Something to do

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gerHun

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👩 vs. ❤️ Hun

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👤 vs. 👥

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How do find out?

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Ask people.

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@mark_jaeger #jtbd #pthh

Hungerlast

one-handedfit to cup-holder

be availableJob

be fun

don’t stain

Job

Job

Something to do

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@mark_jaeger #jtbd #pthh

@mark_jaeger #jtbd #pthh

How to improve?

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1. Do a better job.

How to improve?

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2. Do more jobs.

How to improve?

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3. Do a different job.

How to improve?

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4. Do a new job.

How to improve?

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What job is your product hired to do?

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@mark_jaeger