Understanding product value with Jobs-to-be-done
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Transcript of Understanding product value with Jobs-to-be-done
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Topic today:
Understanding product value
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MilkshakesTopic today:
Understanding product value
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Understanding product valueJobs to be done:
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@mark_jaeger
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Core product value
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Milkshakes
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“Jobs to be done”
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@claychristensen
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Why do successful companies fail?
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Because they are too good.
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Why do people use products?
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to get a job done.People are hiring a product
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Jobs > Features
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Market ≠ Category
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✈️ vs. 💻
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Market ≠ Category
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Milkshakes
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Milkshakes
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Jobs > Demographics
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✈️ vs. 💻
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What is a job?
Job
Job
What is a job?
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JobJob
JobJob
JobJob
Job
Job
Job
Job
Job
JobWhat is a job?
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Hungerlast
one-handedfit to cup-holder
be availableJob
be fun
don’t stain
Job
Job
Something to do
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gerHun
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👩 vs. ❤️ Hun
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👤 vs. 👥
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How do find out?
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Ask people.
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Hungerlast
one-handedfit to cup-holder
be availableJob
be fun
don’t stain
Job
Job
Something to do
@mark_jaeger #jtbd #pthh
@mark_jaeger #jtbd #pthh
@mark_jaeger #jtbd #pthh
How to improve?
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1. Do a better job.
How to improve?
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2. Do more jobs.
How to improve?
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3. Do a different job.
How to improve?
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4. Do a new job.
How to improve?
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What job is your product hired to do?
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