TV Industry ReportJanuary – December

2014 – 2015

TV INDUSTRY REPORT gives the overall picture of advertising on TV during the period Jan’15 to Dec’15. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes along with comparison with 2014. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots.

DATA SOURCE: MEDIA BANK

BASE: Spot TVC’s

IMPORTANT: All the ranking are on the basis of minutes, which does not reflect theranking on the basis of ad spend.

DURATION: 15 Jan, 2015 – 15 Dec, 2015

For query on DATA, please contact Mr. Chander Kant from Media Bank at:chander.k@mediabank.net.pk

If you have any other questions, please contact PAS at:secretariat@pas.org.pk

About the Report

TRENDS2015 vs 2014

2015 vs. 2014Total Minutes of Advertising

TREND ANALYSIS

20152014

0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,000

4,000,000

4,500,000

4,231,642

3,576,887

Series1

QUARTER WISE PERFORMANCE% of Total Minutes of Advertising

2015 vs. 2014TREND ANALYSIS

Q1 Q2 Q3 Q40%

5%

10%

15%

20%

25%

30%

35%

25%29%

25%21%22%

26%24%

27%

20152014

ADVERTISERS’ REPORT

TOP 10 CATEGORIES% Minutes of Total Advertising

Beverages

Cellular Communication

Detergents

Personal Products

Construction

Confectionary

Cullinary Food

Financial Services

Healthcare & Medical ServicesOther

19%

15%

11% 11%

6% 5% 5%

3% 3%2%

20%

16%

20%

12%13%

4% 4%5%

3%1%

3%

17%

2015 2014

TOP 15 PLAYERS% Minutes of Total Advertising

UNILEVER

P&G

PEPSI COLA

COCA COLA

TELENOR

RECKITT BENCKISER

NESTLE PAKISTAN

QMOBILE

ENGRO FOODS

SAMSUNG

MONDELEZ PAKISTAN

MOBILINK

CONTINENTAL BISCUITS

COLGATE PALM

OLIVE

UFONE

14%

6%5%

4% 4% 4% 4%3%

2% 2% 2% 1% 1% 1% 1%

17%

7%

3%4% 4%

3% 3%

6%

1%1%

2% 2%1%

1%2%

2015 2014

TOP 15 BRANDS% Minutes of Total Advertising

2%2% 2% 2%

2% 2%

1% 1% 1%1% 1% 1% 1%

1%

1%

2%

2%1%

2%

1%

1%1%

2%

1%

2% 2%

1%

1% 1%

1%

2015 2014

CHANNELS’REPORT

Top 15 Channels of 2015 -2014Across All Genre - % Share of Advt. Minutes

4% 4%4%

3%3%

3%3% 3% 3% 3% 3% 3%

2% 2% 2%

3%

3% 3% 3%

4%

3%3%

3%

2%

3%

3%

3%

3%3%

3%

2015 2014

Top 15 News Channels% Share of Advt. Minutes

ABB TAKK

NEWS ONECITY42

ARY NEWS

DUNYA ...SAMAA

EXPRESS ...

GEO NEWS

AAJ NEWS

DAWN ...

CAPITAL TVJAAG

CHANNE...

METRO...AWAZ

9% 9%

8%

7% 7% 6%6% 6% 6% 6% 6%

4%

4%3%

2%

8%

7%8% 8% 8%

6%

8%

4%

6%

7%

6% 6%

0%

3%

4%

2015 2014

Top 15 Entertainment Channels% Share of Advt. Minutes

TV ONEA-PLUS

ARY DIGITAL

GEO KAHANIATV

URDU-1 GEOHUM TV

APNA TV

EXPRESS ENT.

ARY ZINDAGI

SINDHTV KTN

PTV HOMERAVI

9%

8%7%

7%

6% 6% 6% 6%5%

4%4%

3% 3% 3%

2%

8%8% 8%

3%

8%

5%

4%

8%

7%6%

2%

3%

4%

4%4%

2015 2014

Top Music Channels% Share of Advt. Minutes

8XM JALWA THE MUSIK KASHISH OXYGENE PLAY INDUS MUSIK

41%

37%

18%

4%

0% 0% 0%

51%

31%

0%

11%

5%

1% 1%

2015 2014

Top 15 Other Channels% Share of Advt. Minutes

17%

11%10% 10% 10%

8%

7% 7% 6%6% 5%

2% 2%1%

0%

13%

8%

6%7%

9%

10%9%

10%

5% 5%

9%

4%

0%

4%

0%

2015 2014

Top 15 Regional Channels% Share of Advt. Minutes

17%

10%10% 10% 9%

7%6%

5% 4% 4% 4%3% 3% 3% 3%

19%

9%

7%

11%

8%

6%

10%

5%6% 6%

3% 3%

0% 0%

5%

2015 2014

Top 15 Prime Time Channels – Across All Genre% Share of Advt. Minutes

3%3% 3% 3% 3%

3% 3% 3%2% 2% 2% 2% 2% 2% 2%

4%

3%4%

4%

3%

3%

3%

3%

2% 3%2%

3%

3%3%

3%

2015 2014

Genre Split in 2015 & 2014% Share of Advt. Minutes

ENT; 42%

NEWS; 40%

MUSIC; 8%

MOVIES; 4%

KIDS; 2%

SPORTS; 2%HEALTH; 1%

RELIGIOUS; 0%

FOOD; 0%

Time Band Split 2015 & 2014% Share of Advt. Minutes

Late Night (00:00 - 05:59); 11%

Morning Time (06:00 - 11:59); 17%

After Noon (12:00 - 16:59); 25%

Evening Time (17:00 - 18:59); 12%

Prime Time (19:00 - 22:59); 29%

Late Prime Time (23:00 - 23:59); 6%

THE END

For query on DATA, please contact:

For other queries, please contact PAS at:secretariat@pas.org.pk

Mr. Chander Kantchander.k@mediabank.net.pk

0343-2330696