TV Advertising Yearly Industry Report 2015
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TV Industry Report January – December 2014 – 2015
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Transcript of TV Advertising Yearly Industry Report 2015
TV Industry ReportJanuary – December
2014 – 2015
TV INDUSTRY REPORT gives the overall picture of advertising on TV during the period Jan’15 to Dec’15. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes along with comparison with 2014. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots.
DATA SOURCE: MEDIA BANK
BASE: Spot TVC’s
IMPORTANT: All the ranking are on the basis of minutes, which does not reflect theranking on the basis of ad spend.
DURATION: 15 Jan, 2015 – 15 Dec, 2015
For query on DATA, please contact Mr. Chander Kant from Media Bank at:[email protected]
If you have any other questions, please contact PAS at:[email protected]
About the Report
TRENDS2015 vs 2014
2015 vs. 2014Total Minutes of Advertising
TREND ANALYSIS
20152014
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
4,500,000
4,231,642
3,576,887
Series1
QUARTER WISE PERFORMANCE% of Total Minutes of Advertising
2015 vs. 2014TREND ANALYSIS
Q1 Q2 Q3 Q40%
5%
10%
15%
20%
25%
30%
35%
25%29%
25%21%22%
26%24%
27%
20152014
ADVERTISERS’ REPORT
TOP 10 CATEGORIES% Minutes of Total Advertising
Beverages
Cellular Communication
Detergents
Personal Products
Construction
Confectionary
Cullinary Food
Financial Services
Healthcare & Medical ServicesOther
19%
15%
11% 11%
6% 5% 5%
3% 3%2%
20%
16%
20%
12%13%
4% 4%5%
3%1%
3%
17%
2015 2014
TOP 15 PLAYERS% Minutes of Total Advertising
UNILEVER
P&G
PEPSI COLA
COCA COLA
TELENOR
RECKITT BENCKISER
NESTLE PAKISTAN
QMOBILE
ENGRO FOODS
SAMSUNG
MONDELEZ PAKISTAN
MOBILINK
CONTINENTAL BISCUITS
COLGATE PALM
OLIVE
UFONE
14%
6%5%
4% 4% 4% 4%3%
2% 2% 2% 1% 1% 1% 1%
17%
7%
3%4% 4%
3% 3%
6%
1%1%
2% 2%1%
1%2%
2015 2014
TOP 15 BRANDS% Minutes of Total Advertising
2%2% 2% 2%
2% 2%
1% 1% 1%1% 1% 1% 1%
1%
1%
2%
2%1%
2%
1%
1%1%
2%
1%
2% 2%
1%
1% 1%
1%
2015 2014
CHANNELS’REPORT
Top 15 Channels of 2015 -2014Across All Genre - % Share of Advt. Minutes
4% 4%4%
3%3%
3%3% 3% 3% 3% 3% 3%
2% 2% 2%
3%
3% 3% 3%
4%
3%3%
3%
2%
3%
3%
3%
3%3%
3%
2015 2014
Top 15 News Channels% Share of Advt. Minutes
ABB TAKK
NEWS ONECITY42
ARY NEWS
DUNYA ...SAMAA
EXPRESS ...
GEO NEWS
AAJ NEWS
DAWN ...
CAPITAL TVJAAG
CHANNE...
METRO...AWAZ
9% 9%
8%
7% 7% 6%6% 6% 6% 6% 6%
4%
4%3%
2%
8%
7%8% 8% 8%
6%
8%
4%
6%
7%
6% 6%
0%
3%
4%
2015 2014
Top 15 Entertainment Channels% Share of Advt. Minutes
TV ONEA-PLUS
ARY DIGITAL
GEO KAHANIATV
URDU-1 GEOHUM TV
APNA TV
EXPRESS ENT.
ARY ZINDAGI
SINDHTV KTN
PTV HOMERAVI
9%
8%7%
7%
6% 6% 6% 6%5%
4%4%
3% 3% 3%
2%
8%8% 8%
3%
8%
5%
4%
8%
7%6%
2%
3%
4%
4%4%
2015 2014
Top Music Channels% Share of Advt. Minutes
8XM JALWA THE MUSIK KASHISH OXYGENE PLAY INDUS MUSIK
41%
37%
18%
4%
0% 0% 0%
51%
31%
0%
11%
5%
1% 1%
2015 2014
Top 15 Other Channels% Share of Advt. Minutes
17%
11%10% 10% 10%
8%
7% 7% 6%6% 5%
2% 2%1%
0%
13%
8%
6%7%
9%
10%9%
10%
5% 5%
9%
4%
0%
4%
0%
2015 2014
Top 15 Regional Channels% Share of Advt. Minutes
17%
10%10% 10% 9%
7%6%
5% 4% 4% 4%3% 3% 3% 3%
19%
9%
7%
11%
8%
6%
10%
5%6% 6%
3% 3%
0% 0%
5%
2015 2014
Top 15 Prime Time Channels – Across All Genre% Share of Advt. Minutes
3%3% 3% 3% 3%
3% 3% 3%2% 2% 2% 2% 2% 2% 2%
4%
3%4%
4%
3%
3%
3%
3%
2% 3%2%
3%
3%3%
3%
2015 2014
Genre Split in 2015 & 2014% Share of Advt. Minutes
ENT; 42%
NEWS; 40%
MUSIC; 8%
MOVIES; 4%
KIDS; 2%
SPORTS; 2%HEALTH; 1%
RELIGIOUS; 0%
FOOD; 0%
Time Band Split 2015 & 2014% Share of Advt. Minutes
Late Night (00:00 - 05:59); 11%
Morning Time (06:00 - 11:59); 17%
After Noon (12:00 - 16:59); 25%
Evening Time (17:00 - 18:59); 12%
Prime Time (19:00 - 22:59); 29%
Late Prime Time (23:00 - 23:59); 6%
THE END
For query on DATA, please contact:
For other queries, please contact PAS at:[email protected]
Mr. Chander [email protected]
0343-2330696
