TREND’S IN RETAIL SECURITYTREND’S IN RETAIL SECURITYTREND’S IN RETAIL SECURITYTREND’S IN RETAIL SECURITYTREND’S IN RETAIL SECURITYTREND’S IN RETAIL SECURITYTREND’S IN RETAIL SECURITYTREND’S IN RETAIL SECURITY

PROFUSION INDIA CONSULTINGPROFUSION INDIA CONSULTINGPROFUSION INDIA CONSULTINGPROFUSION INDIA CONSULTING

The Retail PictureIndia has seen a recent boom in retail market and expansion of organized and un-organized retail

in big way. With domestic and international stepping ahead to create their footprints in Tier1 to

Tier II cities, the retail show is in demand.

As earlier seen the real estate sector and governmental polices has favored the retail expansion

in new phases. The picture is now clear with more and more international brands entering , the

domestic front is also leapfrogging to catch the wind.

The government has also projected promising policies to enhance FDI in India and has also beenThe government has also projected promising policies to enhance FDI in India and has also been

a major employment factor for India in past few decades and more to come.

Multiple investment routes are available for International retailers via master franchise and

regional franchise. The result of which has showcased a large format of stores as destination

places and multiple formats is been seen to cater the market.

So much in hype, the consumer is now available with varied options to spend and add to their

lifestyle.

The retail cycle in motion has also helped various other verticals to prove themselves in

accordance. Supply Chain, Logistics, Retail technologies ,Security , Architectural and IT platform

technologies has seen an upsurge in demand as retailer’s want to meet international standards.

The Concerns

Major issues pertaining to Retailers are

1. Supply Chain Challenges:- With retailers spreading across diverse markets and different

cities, multiple vendors and distributors spread across various parts of country , supply chain

is the backbone .

2. Real Estate:- the diverse format of real estate and its non regulated format is also pushing

retailers to consider options in an unexpected way, huge cost in operations and capital infra

are also factors to ailing their feet.are also factors to ailing their feet.

3. Labour:- Skilled labour shortage paves a un comprised way for retailers and project operators

to put their name at test.

4. Retail Theft:- With migration of people all across the country and new opportunities opening

up in tier I, II & III cities. Retailers are facing new levels of shoplifting, retail theft and fraud

cases which in-turn effect store performances and add a major pie to retail shrinkage.

5. Basic Technology dependency :- Retail operators are unevenly depending upon basic

technologies like IT, Security, POS , RFID and Manned guards. More and more platforms are

getting integrated, but its cost and ease of use is still at experimental stage.

IP a Solution

IP is the New World

IP is turning heads for a multiple platform integration with low costs in maintenance and

infrastructure. POS Systems, Video Surveillance with Analytics, Cloud features , Online

Monitoring and asset tracking are promising faces which can answer a lot many questions for

retailers.

Integration allows multiple systems to be operated with single seat interface enabling one person

be trained to handle operations and cutting cost and man hours oversight. System complexitybe trained to handle operations and cutting cost and man hours oversight. System complexity

reduces allowing easy maintenance, remote monitoring , information exchange, integration over

existing security systems providing flexible , ease of use, cost effective tactic and tools. The

platform help in extending the result beyond the realm of security and improve efficiency in

overall store management,

Including environmental control,

access, space management,

assets controlling and monitoring

over multiple Sites and in-store

management.

Electronic Article Surveillance

Articles referring to store assets , give a huge hit to the retailers and add into shrinkage. As

estimated 50% of total loss adds results from shrinkage. The major challenge to how to protect

the asset in the store and still provide an unmatched customer experience.

The electronic article surveillance has now gone beyond from not only protecting the

merchandise from getting shoplifted. Traffic intelligence , asset tracking, item level asset

sourcing and RFID are the new emerging platforms which are helping the retailers to control

their assets and merchandise in ease. Distinguished store entrances, better inventory cycle turn-their assets and merchandise in ease. Distinguished store entrances, better inventory cycle turn-

outs, customer in-touch experience with enhanced article protection from getting shop lifted.

The article surveillance has moved beyond the apparel. The technology is now providing getter

benefits and options for various other articles like jewelry, Liquids, packaged goods, cosmetics,

fragrances and eyeglasses.

Store analytics is another integrated platform choice available with

retailers. They can know optimize store performances with knowing at

their back hand the item level sales, merchandise availability and

displaying, traffic patterns, customer preferences, loyalty programs

and centralized store experiences.

The Future Platform

The traditional retail is a platform which is converging the efforts of business in various other

verticals . Technologies which very nascent has grown and emerged with new virtues in retail

business and are continuously leapfrogging towards a uncommon expertise.

Retail technologies are going in hand with new facets in retail . No matter technology has also

offered an ecommerce platform with its own challenges. The traditional front of retail is still in

keen to in-touch experience and customer delight.

The continuous emerging of new retail formats in the form of hypermarkets, High end Mall,The continuous emerging of new retail formats in the form of hypermarkets, High end Mall,

Highway stores and high street coupling are pushing the technological front in new way and

provide peace of mind to retailers.

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