Post on 30-Oct-2014
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Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
Thank you for joining our webinar today, for the audio please dial:Toll Free (US & Canada): 1-800-699-3715International: +1 -303-223-2690
Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
b2bexpertseries.com
Hosted by:
Bill BarnesVP Business Development,Mediative
Guest speaker:
Lance LovedayFounder and CEO, Closed Loop Marketing (CLM)
Guest speaker:
Ian EverdellUsability Consultant, Mediative
Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
How to Double Your Conversion Rate1. Convince yourself it can be done
Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
How to Double Your Conversion Rate1. Convince yourself it can be done2. Convince your boss it’s worth trying
Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
How to Double Your Conversion Rate1. Convince yourself it can be done2. Convince your boss it’s worth trying3. Figure out where to start (Quick Wins)
Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
How to Double Your Conversion Rate1. Convince yourself it can be done2. Convince your boss it’s worth trying3. Figure out where to start (Quick Wins)4. Create a testing roadmap
Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
How to Double Your Conversion Rate1. Convince yourself it can be done2. Convince your boss it’s worth trying3. Figure out where to start (Quick Wins)4. Create a testing roadmap5. Select the right testing platform
Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
How to Double Your Conversion Rate1. Convince yourself it can be done2. Convince your boss it’s worth trying3. Figure out where to start (Quick Wins)4. Create a testing roadmap5. Select the right testing platform6. Build solid test plans
Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
How to Double Your Conversion Rate1. Convince yourself it can be done2. Convince your boss it’s worth trying3. Figure out where to start (Quick Wins)4. Create a testing roadmap5. Select the right testing platform6. Build solid test plans7. Test among good options
Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
How to Double Your Conversion Rate1. Convince yourself it can be done2. Convince your boss it’s worth trying3. Figure out where to start (Quick Wins)4. Create a testing roadmap5. Select the right testing platform6. Build solid test plans7. Test among good options8. Repeat 6 & 7
Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
1. Convince yourself it can be done2. Convince your boss it’s worth trying3. Figure out where to start (Quick Wins)4. Create a testing roadmap5. Select the right testing platform6. Build solid test plans7. Test among good options8. Repeat 6 & 79. Retire early
How to Double Your Conversion Rate
Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
1. Convince yourself it can be done2. Convince your boss it’s worth trying3. Figure out where to start (Quick Wins)4. Create a testing roadmap5. Select the right testing platform6. Build solid test plans7. Test among good options8. Repeat 6 & 7
How to Double Your Conversion Rate
Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
Our Process
Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
1. Convince Yourself It Can Be Done
Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
Phase 1: BeforeOriginal:
Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
Phase 1: Redesign
Our Redesign:
Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
Quiz- Which One Converts Better?A B
Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
Phase 1 Result:
30%-120% increase in conversions
Phase 1: After
Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
Phase 2 - Getting Granular
Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
Phase 2: Landing Pages– Before Granularization
Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
Phase 2: Landing Pages– Before Granularization
Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
Phase 2: Landing Pages– Before Granularization
5 Unique ad groups…
that each serve up a customized ad…
Phase 2: Landing Pages– Now
Book Making - Bind
Book Making - Template
Book Making - Make
Book Making - Write
Book Making - Create
pointing to its own targeted landing page
Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
2. Convince Your Boss
Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
Making The Business Case
Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
Model Projected Outcomes
The Key to Prioritizing Design Efforts
Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
3. Figure out where to start
Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
Modeling financial results
Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
5 UX “Car Wrecks” to Avoid
Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
5 UX “Car Wrecks” to Avoid Poor visual hierarchy
Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
5 UX “Car Wrecks” to Avoid Poor visual hierarchy Hidden calls to action
Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
5 UX “Car Wrecks” to Avoid Poor visual hierarchy Hidden calls to action Tricky forms
Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
5 UX “Car Wrecks” to Avoid Poor visual hierarchy Hidden calls to action Tricky forms Overdone or unnecessary Flash
Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
5 UX “Car Wrecks” to Avoid Poor visual hierarchy Hidden calls to action Tricky forms Overdone or unnecessary Flash Poor error handling
Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
5 More UX “Car Wrecks” to Avoid Poor visual hierarchy Hidden calls to action Tricky forms Overdone or unnecessary Flash Poor error handling Not creating trust
Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
5 More UX “Car Wrecks” to Avoid Poor visual hierarchy Hidden calls to action Tricky forms Overdone or unnecessary Flash Poor error handling Not creating trust Wrong language
b2bexpertseries.com
Hosted by:
Bill BarnesVP Business Development,Mediative
Guest speaker:
Lance LovedayFounder and CEO, Closed Loop Marketing (CLM)
Guest speaker:
Ian EverdellUsability Consultant, Mediative
Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
Q&A
Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com
b2bexpertseries.com
Hosted by:
Bill BarnesVP Business Development,Mediative
Guest speaker:
Lance LovedayFounder and CEO, Closed Loop Marketing (CLM)
Guest speaker:
Ian EverdellUsability Consultant, Mediative
Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
Q&A