Traffic is flowing. make sure your website isn’t a ten car pileup!

Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!

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Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!b2bexpertseries.com

b2bexpertseries.com

Hosted by:

Bill BarnesVP Business Development,Mediative

Guest speaker:

Lance LovedayFounder and CEO, Closed Loop Marketing (CLM)

Guest speaker:

Ian EverdellUsability Consultant, Mediative



How to Double Your Conversion Rate1. Convince yourself it can be done


How to Double Your Conversion Rate1. Convince yourself it can be done2. Convince your boss it’s worth trying


How to Double Your Conversion Rate1. Convince yourself it can be done2. Convince your boss it’s worth trying3. Figure out where to start (Quick Wins)


How to Double Your Conversion Rate1. Convince yourself it can be done2. Convince your boss it’s worth trying3. Figure out where to start (Quick Wins)4. Create a testing roadmap


How to Double Your Conversion Rate1. Convince yourself it can be done2. Convince your boss it’s worth trying3. Figure out where to start (Quick Wins)4. Create a testing roadmap5. Select the right testing platform


How to Double Your Conversion Rate1. Convince yourself it can be done2. Convince your boss it’s worth trying3. Figure out where to start (Quick Wins)4. Create a testing roadmap5. Select the right testing platform6. Build solid test plans


How to Double Your Conversion Rate1. Convince yourself it can be done2. Convince your boss it’s worth trying3. Figure out where to start (Quick Wins)4. Create a testing roadmap5. Select the right testing platform6. Build solid test plans7. Test among good options


How to Double Your Conversion Rate1. Convince yourself it can be done2. Convince your boss it’s worth trying3. Figure out where to start (Quick Wins)4. Create a testing roadmap5. Select the right testing platform6. Build solid test plans7. Test among good options8. Repeat 6 & 7


1. Convince yourself it can be done2. Convince your boss it’s worth trying3. Figure out where to start (Quick Wins)4. Create a testing roadmap5. Select the right testing platform6. Build solid test plans7. Test among good options8. Repeat 6 & 79. Retire early

How to Double Your Conversion Rate


1. Convince yourself it can be done2. Convince your boss it’s worth trying3. Figure out where to start (Quick Wins)4. Create a testing roadmap5. Select the right testing platform6. Build solid test plans7. Test among good options8. Repeat 6 & 7

How to Double Your Conversion Rate


Our Process


1. Convince Yourself It Can Be Done


Phase 1: BeforeOriginal:


Phase 1: Redesign

Our Redesign:


Quiz- Which One Converts Better?A B


Phase 1 Result:

30%-120% increase in conversions

Phase 1: After


Phase 2 - Getting Granular


Phase 2: Landing Pages– Before Granularization

5 Unique ad groups…

that each serve up a customized ad…

Phase 2: Landing Pages– Now

Book Making - Bind

Book Making - Template

Book Making - Make

Book Making - Write

Book Making - Create

pointing to its own targeted landing page


2. Convince Your Boss


Making The Business Case


Model Projected Outcomes

The Key to Prioritizing Design Efforts


3. Figure out where to start


Modeling financial results


5 UX “Car Wrecks” to Avoid


5 UX “Car Wrecks” to Avoid Poor visual hierarchy


5 UX “Car Wrecks” to Avoid Poor visual hierarchy Hidden calls to action


5 UX “Car Wrecks” to Avoid Poor visual hierarchy Hidden calls to action Tricky forms


5 UX “Car Wrecks” to Avoid Poor visual hierarchy Hidden calls to action Tricky forms Overdone or unnecessary Flash


5 UX “Car Wrecks” to Avoid Poor visual hierarchy Hidden calls to action Tricky forms Overdone or unnecessary Flash Poor error handling


5 More UX “Car Wrecks” to Avoid Poor visual hierarchy Hidden calls to action Tricky forms Overdone or unnecessary Flash Poor error handling Not creating trust


5 More UX “Car Wrecks” to Avoid Poor visual hierarchy Hidden calls to action Tricky forms Overdone or unnecessary Flash Poor error handling Not creating trust Wrong language

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Traffic is flowing. make sure your website isn’t a ten car pileup!

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