Tools forSocial Media Monitoring

Darlene Fichter & Jeff WisniewskiUniversity of Saskatchewan & University of Pittsburgh

March 21, 2011

Counting is Easy

Photo by Rafael PeñalozaSome rights reserved

Knowing is hard.

Photo by MalingeringSome rights reserved

Signs of success?

Photo by CW Ye, Some rights reserved

Abundance of Counting Tools

• Specific tools for specific channels– Message Boards– Facebook– Twitter– Flickr, YouTube, media/video – Social bookmarking

• “Overview/Aggregate”

How

Who

When

Where

boardreader URL =“slide title” +. com i.e. boardreader.com

Surprises?

Omgili

Social Media Snapshot

Photo by byalles-schlumpf, Some rights reserved

HowSociable?

Visibility on the web by 22 metrics

Addictomatic

socialmention*

Indicators

• LIKELIHOOD OF BEING DISCUSSED

• DO YOU HAVE A FAN BASE THAT REPEATED TALK ABOUT YOU?

• RATION OF POSITIVE MENTIONS TO NEGATIVE ONES

Passion

Strength

Sentiment

Google analytics in page analytics

• Available from Content section• Visualize user interaction

In page analytics

Facebook Insights

• Quantitative: fans, users, page views

• Engagement: Likes, comments

Facebook Insights

Klout

• measurement of overall online influence• from 1 to 100 with higher scores representing

a wider and stronger sphere of influence • uses over 35 variables on Facebook and

Twitter

Klout

Mywebcareer

• Discover, evaluate and monitor your professional online brand

• FICO-like career score: 350-850

MyWebCareer

twendz

Google Places

• Activity: views, impressions• Actions: maps, driving directions, clicks to

website

Places

Hootsuite

• Social media dashboard• Recently added analytics

Questions/Comments

• After the session contact us at:– Darlene Fichter• dfichter@gmail.com

– Jeff Wisniewski• jeffw@pitt.edu