The Top 7 Social Monitoring Tools and How to Use Them - Social Media
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Transcript of The Top 7 Social Monitoring Tools and How to Use Them - Social Media
The Top 7 Social Monitoring Tools and How To Use Them
We live in a world where there are literally thousands of third party
monitoring tools that you can use for your social strategy.
Each of them adds something to the mix, whether it’s link tracking, or helping your fans comment more
often. Today, we explore the top 7, and how you should use them to enhance
your social media marketing campaigns.
#1: The Disqus Comment Plugin
The first time we ever saw the disqus comment plugin in action, we were blown away. It’s a really handy little
comment plugin, that allows all of your commenters to have a portable profile, that they can use on any disqus plugin. Your readers can also choose to sign in with their Facebook, Twitter or email accounts – for added social exposure.
This is a must have on your blog!
#2: Socialmention
Socialmention is one of those monitoring tools that never gets old. If you’ve been looking for a way to keep
track of who, what and where your brand is being talked about – then this
is the tool to use. Just punch in your brand name and socialmention searches the net for mentions.
You’ll also get stats based on public sentiment, like whether feedback is more positive or negative, and what
your top keywords are.
#3: Google Alerts
Google Alerts is the fastest, easiest way to be notified about certain keywords in your niche. Set up
notifications for your brand name or business, and you’ll be able to see
what is being said about your brand. To set up a notification, simply enter the keywords in the news search bar, scroll down and click ‘create an email
alert’.
#4: Radian6
in on conversations that are being had about your brand online. Then, it
shows you how you can improve your social reach. Radian6 is a paid service, and costs about $600.00 per month, but the insights are worth it, if you
know what to do with them.
#5: StepRep
StepRep is a wonderful analytics program that tracks what is being said
about your brand online. It stores details and compiles analytics for you to view, so that you can make changes to your social strategy. You can either
sign in to the StepRep site, or get email reports on your progress. Once logged
in, StepRep analyses your brand mentions, based on their analytics
algorithm. There is a usage fee.
#6: Hootsuite
We can’t have a social monitoring list without Hootsuite. The universally
popular social media dashboard is also an excellent monitoring tool. It
provides you with integrated stats based on brand alerts, and suggests
how to improve your visibility. It works best when you buy the VIP package.
#7: HowSociable
If you need a quick and easy rundown of your brand mentions, use
HowSociable. It provides you with a list of metrics that you can then use to tweak your campaigns. Once you get
the overall score, you can see who has been saying what – and the platforms
that need more interaction.
Social Media Marketing University (SMMU) is the creation of John Paul Souza, a serial entrepreneur who's held senior managerial positions at Banc America Capital Management
Group and JP Morgan Chase. Serving marketing professionals,
entrepreneurs and corporations, SMMU differentiates itself by offering
hands-on training from hands-on experts who are actively applying their
skills on real-world projects.
SMMU was recently honored as one of the top 5 finalists by the leading blog
site, Mashable, as one of the top provider of social media services for businesses. The firm has earned the title of "most trusted social media
firm" with over 900 unsolicited testimonials.
For more information about social media webinars and social media
online courses, please visit http://www.socialmediamarketinguniversity.com