Word of mouth and social media monitoring tools
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Transcript of Word of mouth and social media monitoring tools
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Word of Mouth and
Social Media Monitoring Tools
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Carpenters
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What are the problems?
1. Listening and discover
2. Find influencers
3. Community-led messaging
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“In God we trust.
All others must bring data.” –
William Edwards Deming (statistician)
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84% vs. 62%
vs.
57%Nielsen
Trust
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85%Nielsen
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84% Trust
57%
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Hugh McLeod
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Shortstack
• Facebook page apps• Engage users • Contests • User votes and interaction
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Dolan
• 3 Weeks
• $ 30 000
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Results
• 30 schools entered
• 32 000 votes in 3 weeks
• 105 000 new people invited to the page.
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Happy kids
•
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Logic
• They understood and got to know their customers better. Can you imagine how many cars they sold?
• They got data that enabled better communication and grew their engaged audience.
• They were able to engage multiple sets of influencers:– The schools who rallied children.– The children who involved parents– The broader communities who supported and voted for
local schools.
?
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Blog + magnifying glass
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GroupHigh
• Social research and SEO
• Blogger engagement
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Blogs are dead
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Long Live!
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Customer Advocacy
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How it works
• Authentic customer voices
• Co-creation
• Community driven brand advocacy
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Influencers Beyond
Blogs
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• Engage with and understand customers
• Understand what people saying
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Traackr Overview
• Who are your customers?
• Influencers and customer decisions
• Influencers by topic
• Audience breakdown and your strategy
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84% Trust
57%
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85% take action
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Create context and a platform
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Choose the right tool
Choose the right tool
By: florianric