Post on 22-Nov-2014
description
TMA Leadership College
Social Media &Thought Leadership
Steve Levine
TMA VP, Communication
What is "Social Media"?
Welcome to the Revolution
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What is a "Thought Leader"?
Definition of Thought Leadership
"A thought leader is a futurist or person who is recognized for innovative ideas and demonstrates the confidence to promote or share those ideas as actionable distilled insights."
By Wikipedia
TMA is a Thought Leader
Who is a "Thought Leader"? Why?
In your:
City?
Hospital?
Specialty?
Interests?
What Do You Want to Influence?
Blog: Health Care Policy
“Does Insurance Replace Responsibility?”
“Creeping Socialized Medicine”
“Getting More Healthcare Value”
“The Buck Stops Here”
Facebook: Docs & Social Media
Twitter: Oncology
“No Cellphone Cancer Link in Large Study”
YouTube: Practice Marketing
LinkedIn: Protecting Privacy
Tips
Be Passionate
Start Slowly: Watch & Listen Before You Speak
Pick One Tool at First – Then Integrate
Watch Your Privacy
Watch Your Patients' Privacy
Remember, It's a Dialogue, Not a Monologue
Resources
TMA Social Media Resource Center: www.texmed.org/social
http://fb4tma.blogspot.com/
http://www.delicious.com/stlevine/leadership
http://33charts.com/
Socialnomics
Here Comes Everybody, by Clay Shirky
TMA Social Media Accounts
Blogged Arteries
YouTube
Steve LevineSocial Media & Thought Leadership