TMA Leadership College

Social Media &Thought Leadership

Steve Levine

TMA VP, Communication

What is "Social Media"?

Welcome to the Revolution

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LinkedIn

Blogs

Twitter

Facebook

YouTube

Class Familiar With

In My Role as a Leader, This Would Be

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What is a "Thought Leader"?

Definition of Thought Leadership

"A thought leader is a futurist or person who is recognized for innovative ideas and demonstrates the confidence to promote or share those ideas as actionable distilled insights."

By Wikipedia

TMA is a Thought Leader

Who is a "Thought Leader"? Why?

In your:

City?

Hospital?

Specialty?

Interests?

What Do You Want to Influence?

Blog: Health Care Policy

“Does Insurance Replace Responsibility?”

“Creeping Socialized Medicine”

“Getting More Healthcare Value”

“The Buck Stops Here”

Facebook: Docs & Social Media

Twitter: Oncology

“No Cellphone Cancer Link in Large Study”

YouTube: Practice Marketing

LinkedIn: Protecting Privacy

Tips

Be Passionate

Start Slowly: Watch & Listen Before You Speak

Pick One Tool at First – Then Integrate

Watch Your Privacy

Watch Your Patients' Privacy

Remember, It's a Dialogue, Not a Monologue

Resources

TMA Social Media Resource Center: www.texmed.org/social

http://fb4tma.blogspot.com/

http://www.delicious.com/stlevine/leadership

http://33charts.com/

Socialnomics

Here Comes Everybody, by Clay Shirky

TMA Social Media Accounts

Blogged Arteries

Facebook

Twitter

YouTube

LinkedIn

Steve LevineSocial Media & Thought Leadership