Tips for Creating a Seductive Email Campaign

Post on 19-Aug-2015

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Transcript of Tips for Creating a Seductive Email Campaign

COTTOSPONSORSHIPPACKAGE

Tips for Creating A

SeductiveEmail Campaign

##Tip 1Consistent AestheticAcross Entire Campaign

##Tip 1Email Landing Page Product Page

Across Entire CampaignConsistent Aesthetic

See e Styles >>SHOP NOW>>

Similar Visuals

See e Styles >>SHOP NOW>>

Similar Messaging

SHOP NOW>> See e Styles >>

Tip 2Enticing Email

The Fold! Keep Your Eyes Above

That’s Where Your Customer’s Looking.

See e Styles!

The Fold? What’s Above

Call-To Action

Compelling Copy

Strong Creatives

SHOP NOW>>

See e Styles!

The Fold? What’s Above

Call-To Action

Compelling Copy

Strong Creatives

If They’ve

ScrolledThey’re Almost

SOLD

SHOP NOW>>

##Tip 3 WelcomingLanding Page

LandingHow To Make A Smooth

...Page

Copy picks up where the email left off...

LandingHow To Make A Smooth

...Page

Copy picks up where the email left off...

...While incorporating similar visuals for continuity

LandingHow To Make A Smooth

...Page

Copy picks up where the email left off...

Reinforce your message by illustrating further benefits....

...While incorporating similar visuals for continuity

LandingHow To Make A Smooth

...Page

Copy picks up where the email left off...

Reinforce your message by illustrating further benefits....

...and then offer additional options and variety

...While incorporating similar visuals for continuity

Tip 4 Don’t Be Too

Salesy

CompellingHow To Make A

Product Page

Product page offers clear, concise and detailed information.

Call to action is straightforward.

CompellingHow To Make A

Product Page

Product page offers clear, concise and detailed information.

Provide information to clear up any pre-purchase doubts. In this case a comprehensive sizing guide can lock a sale and avoid costly returns.

CompellingHow To Make A

Product Page

Call to action is straightforward.

Product page offers clear, concise and detailed information.

Make The Product The

HERO!Most Importantly...

’Lets Review‘

That Was A Lot...

Get In Touch

Sales@Group8a.com

www.group8a.com

646.374.8771

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