Top Tips For Follow Up Email Campaign
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Transcript of Top Tips For Follow Up Email Campaign
2015FOLLOW UP
TIPS
Tips to run successful
follow up email campaign
Provided by: MageWorld – Magento extension provider
4
www.mage-world.com
SHOCKING STATISTICS
52%48%
Sales People
Follow up customers
Don't follow
Email Marketing
Cold Calling
Networking
Tradeshows
ROI
(Source: FollowUpSuccess) (Source: MarketingSherpa)
www.mage-world.com
ABOUT YOU
Are you tired of
following up customers?
- You don’t have enough resources
- Your follow up campaign fails flat
- You have to run campaign
manually
- ….
www.mage-world.com
SOLUTION: Follow up Emails
Benefits:
Raise brand perception
Reduce abandoned
cart rate
Increase Sales
Develop your
customer network
www.mage-world.com
#Tip 1: “Content is KING”
Keep follow up email as
short as possible (approx.
200 words) and go to the
point directly
www.mage-world.com
#Tip 1: “Content is KING”
PERSONALIZED
Don’t Write Generic Email
E.g: Dear customers/ Sir/
Madam
Personalized emails
improve 14% click-through
rate and 10% of conversion
rate
(Source: Hubspot)
www.mage-world.com
#Tip 1: “Content is KING”
EMAIL SUBJECT
Don’t write too long subject
Don’t be too pushy
Keep it simple and clear
Make it “engaging” by
referring to customers’ issues
www.mage-world.com
#Tip 2: Include “Incentives”
Sending follow up emails including COUPON
=> Motivate customers to purchase
www.mage-world.com
#Tip 2: Include “Incentives”
Magento Follow Up Email Pro
Extension by MageWorld:
-Allow to create incentives by
integrating coupon automatically.
Start follow up email campaign
www.mage-world.com
#Tip 3: Suitable triggered events
Triggered events should be
based on SALES PROCESS
www.mage-world.com
#Tip 3: Suitable triggered events
Example of necessary
triggered events:
- Abandoned cart
- Pending order- Completed order
- Canceled order
- New register
- Customer ‘s birthday
- …Discover these events in
Magento Follow Up Email Pro
www.mage-world.com
#Tip 4: Automating email sending
Use an integrated tool in ecommerce website to follow customer’s shopping process
www.mage-world.com
Recommended Tool
1. Increase Conversion Rate
- Send abandoned cart emails
2. Improve customer relationship
- Send event based emails
3. Boost your sales
- Motivate customers with coupon
4. Evaluate performance easily
- Visual report (line chart & pie chart)
FOLLOW UP EMAIL
www.mage-world.com
Grab awesome tool