Thebestof Jan Feb 2009

Post on 10-May-2015

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Wonderful selection of global creativity in media, ambient, viral etc compiled by JWT Milan's Coolhunting Team, headed by Andrea Betti

Transcript of Thebestof Jan Feb 2009

The Best ofJanuary – February

2009

Ambient

A really absorbent sponge

A test drive for the new Mini, which involves all spectators in

the cinema

Millions of people live in tiny spaces

Homeless Hologram against the indifference of the people

http://www.youtube.com/watch?v=RnmNZaW8oVQ&eur

http://www.youtube.com/watch?v=RnmNZaW8oVQ&eur

New rimmel nail polish"quick dry“.

A campaign to promotesafe investments

Campaign to help the London homeless

To stimulate womento do prevention cancer

test more often.

WinZip can compress everything

To make people aware aboutthe problem of organs transplant

Poster - Print

“Noisy" poster for a sound effects agency

To see the effect:http://www.youtube.com/watch?v=z57MHimKQC4&eurl

Campaign against the use of animals such as laboratory guinea

pigs for cosmetics

Poster sound: Prepare your earphones.

To launch the new TV series focusing on "secrets" were created interactive poster: inserting the headphones into the appropriate spaces, you can hear the secrets of the characters portrayed.

Lenticular printing to promote the speed of the new LG pc

The loading bar fills up immediately due to the lenticular effect

To launch a consultancy servicefor company organization

An air conditioning new brand launch

The front packer Acs York is located in the most windy.

Intersport stimulates youto run faster

When you pass close to the panel, a flash immortalises its silhouette on the same panel

http://www.youtube.com/watch?v=naBcNf53UM4&eurl

A business card for aYoga Center

Guerrilla - Stunt

To contrast the main sponsor (Heineken) in a festival, the beer "Shiner" gives refrigerate cover

branded with its brand

Campaign to promote use ofcondoms against AIDS.

Guerrilla against the death penalty by Amnesty International

Sado-masochistic magazine that leaves its mark

Co-Marketing

Colgate reminds children to wash your teeth after eating sweets

Direct Marketing

Delicate gloves as a protective cream

Digital

The new Skoda Octavia allows you to interact with a real machine

directly from the web.

http://www.octaviarc.nl/

You can intercact with a Skoda parked utilized the web-site: turn on the engine, playing horn, turn lights, arrows, wiper ... And see the reaction of the people

Campaign on prevention of skin cancer

Viral video that invites users to visit the website: www.computertan.com, where you can get the lamps through the screen of your computer.

To see the video:http://www.youtube.com/watch?v=1Al0-ZMYzrA&eurl

Site that first simulates a tanning lamp, then shows the consequences on the skin

Site: http://computertan.com/

YouTube game to promote the film: Babylon

For the exit of Babylon movie in Italian cinemas, was created a game utilized YouTube. After seeing the first video, users can interact with the video by choosing the following story. If the choice is correct, you can go to the next episode, otherwise you must repeat the choice. The story evolves in 5 mini episodes.

To see the video:http://www.youtube.com/watch?v=kc1HkxWChoM&eurl

Who is willing to sacrifice 10 Facebook friends to get a free sandwich from Burger King?

Facebook application created by Axe to launch the new "Dark

Temptation"

The application allows users to chocolatize yourself

Make a Break, go to the KitKat site

Smart: big fun in small space!

To see the video:http://www.youtube.com/watch?v=0KDjjePkd2U&eurl

http://www.youtube.com/watch?v=0KDjjePkd2U&eurl

Viral

Viral Ray-ban from 500,000 visits in one week

http://www.youtube.com/watch?v=3E-pHMN4DyA&eurl

http://www.youtube.com/watch?v=3E-pHMN4DyA&eurl

Durex viral, more than 2,000,000 visits in 2 weeks

To see the video:http://www.youtube.com/watch?v=Uqt3Zb7BItA&eur

To see the video:http://www.youtube.com/watch?v=Uqt3Zb7BItA&eur

 Heineken, in 1 months, realizes 4,500,000 visits with his viral

To see the video:http://www.youtube.com/watch?v=S1ZZreXEqSY

To see the video:http://www.youtube.com/watch?v=S1ZZreXEqSY

Loewe TV to underline the high quality audio

http://www.youtube.com/watch?v=dq_SJ7CtnZI