Thebestof Jan Feb 2009
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Transcript of Thebestof Jan Feb 2009
The Best ofJanuary – February
2009
Ambient
A really absorbent sponge
A test drive for the new Mini, which involves all spectators in
the cinema
http://www.youtube.com/watch?v=USRCnFKNAA4
http://www.youtube.com/watch?v=USRCnFKNAA4
Millions of people live in tiny spaces
Homeless Hologram against the indifference of the people
http://www.youtube.com/watch?v=RnmNZaW8oVQ&eur
http://www.youtube.com/watch?v=RnmNZaW8oVQ&eur
New rimmel nail polish"quick dry“.
A campaign to promotesafe investments
Campaign to help the London homeless
To stimulate womento do prevention cancer
test more often.
WinZip can compress everything
To make people aware aboutthe problem of organs transplant
Poster - Print
“Noisy" poster for a sound effects agency
To see the effect:http://www.youtube.com/watch?v=z57MHimKQC4&eurl
Campaign against the use of animals such as laboratory guinea
pigs for cosmetics
Poster sound: Prepare your earphones.
To launch the new TV series focusing on "secrets" were created interactive poster: inserting the headphones into the appropriate spaces, you can hear the secrets of the characters portrayed.
Lenticular printing to promote the speed of the new LG pc
The loading bar fills up immediately due to the lenticular effect
To launch a consultancy servicefor company organization
An air conditioning new brand launch
The front packer Acs York is located in the most windy.
Intersport stimulates youto run faster
When you pass close to the panel, a flash immortalises its silhouette on the same panel
http://www.youtube.com/watch?v=naBcNf53UM4&eurl
A business card for aYoga Center
Guerrilla - Stunt
To contrast the main sponsor (Heineken) in a festival, the beer "Shiner" gives refrigerate cover
branded with its brand
Campaign to promote use ofcondoms against AIDS.
Guerrilla against the death penalty by Amnesty International
Sado-masochistic magazine that leaves its mark
Co-Marketing
Colgate reminds children to wash your teeth after eating sweets
Direct Marketing
Delicate gloves as a protective cream
Digital
The new Skoda Octavia allows you to interact with a real machine
directly from the web.
http://www.octaviarc.nl/
You can intercact with a Skoda parked utilized the web-site: turn on the engine, playing horn, turn lights, arrows, wiper ... And see the reaction of the people
Campaign on prevention of skin cancer
Viral video that invites users to visit the website: www.computertan.com, where you can get the lamps through the screen of your computer.
To see the video:http://www.youtube.com/watch?v=1Al0-ZMYzrA&eurl
Site that first simulates a tanning lamp, then shows the consequences on the skin
Site: http://computertan.com/
YouTube game to promote the film: Babylon
For the exit of Babylon movie in Italian cinemas, was created a game utilized YouTube. After seeing the first video, users can interact with the video by choosing the following story. If the choice is correct, you can go to the next episode, otherwise you must repeat the choice. The story evolves in 5 mini episodes.
To see the video:http://www.youtube.com/watch?v=kc1HkxWChoM&eurl
Who is willing to sacrifice 10 Facebook friends to get a free sandwich from Burger King?
Facebook application created by Axe to launch the new "Dark
Temptation"
The application allows users to chocolatize yourself
Make a Break, go to the KitKat site
Smart: big fun in small space!
To see the video:http://www.youtube.com/watch?v=0KDjjePkd2U&eurl
http://www.youtube.com/watch?v=0KDjjePkd2U&eurl
Viral
Viral Ray-ban from 500,000 visits in one week
http://www.youtube.com/watch?v=3E-pHMN4DyA&eurl
http://www.youtube.com/watch?v=3E-pHMN4DyA&eurl
Durex viral, more than 2,000,000 visits in 2 weeks
To see the video:http://www.youtube.com/watch?v=Uqt3Zb7BItA&eur
To see the video:http://www.youtube.com/watch?v=Uqt3Zb7BItA&eur
Heineken, in 1 months, realizes 4,500,000 visits with his viral
To see the video:http://www.youtube.com/watch?v=S1ZZreXEqSY
To see the video:http://www.youtube.com/watch?v=S1ZZreXEqSY
Loewe TV to underline the high quality audio
http://www.youtube.com/watch?v=dq_SJ7CtnZI