THE WOLF OF LINK STREET

Tom Harari

Director of Strategy @ IACQUIRE @Tomharari

Tom Harari

Director of Strategy @ IACQUIRE @Tomharari

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ABOUT ME • Tom Harari • Director of strategy @Iacquire • Worked for Omnicom Media Group • Consulted fortune 500 companies &

SMB’s • Started my SEO Journey as a Link

Builder

@IACQUIRE

AT LINK BUILDING

@tomharari

WHO HERE THINKS THEY ARE AWESOME

CLICK TO EDIT MASTER TITLE STYLE

CLICK TO EDIT MASTER TITLE STYLE

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Let Me Tell You A Secret…

LINK BUILDING IS A FOOL’S GAME

iacquire.com @tomharari

@tomharari iacquire.com

ANY TACTIC MEANT TO BUILD UNNATURAL LINKS will get smacked down

@tomharari iacquire.com

ANY TACTIC MEANT TO BUILD UNNATURAL LINKS will get smacked down

@tomharari iacquire.com

We have Enough Tactics

http://www.linkbuildingbook.com/

http://pointblankseo.com/link-building-strategies

@tomharari iacquire.com

If you want to be a BOSS

@tomharari iacquire.com

You Need To Build Relationships

@tomharari iacquire.com

Building relationships leads to this

@tomharari iacquire.com

Content Marketing Process

Research

Ideation

Staging

Development

Promotion

Measurement

This is SO much easier when you got buy-in during the first few stages

@tomharari iacquire.com

If you want to stand out from everyone else

@tomharari iacquire.com

HUMAN ELEMENT Is What You’re Missing

TAKE THE TIME TO RESEARCH VIPS

iacquire.com

@tomharari iacquire.com

TWTRland • Drill down by

Location, Gender,

and Age

• Add additional

skills/topics

• See

Amplification/Reach

/Relevance

@tomharari iacquire.com

TWTRland • Drill down by

Location, Gender,

and Age

• Add additional

skills/topics

• See

Amplification/Reach

/Relevance

@tomharari iacquire.com

TWTRland • Drill down by

Location, Gender,

and Age

• Add additional

skills/topics

• See

Amplification/Reach

/Relevance

FIND POPULAR POSTS

iacquire.com @tomharari

FIND POPULAR POSTS

iacquire.com @tomharari

@tomharari iacquire.com

Deep Dive With Followerwonk

@tomharari iacquire.com

Deep Dive With Followerwonk

@tomharari iacquire.com

Additional Tools

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Rules To Influence The Influencers

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Great Content Is not good enough

@tomharari iacquire.com

10 Basic Pillars To get You Started 1. Gives a unique angle to a told

story

2. Shares new information

3. Has a backbone of a strong intro,

body, and conclusion

4. Is not thin content (i.e., doesn’t

simply identify a problem without

really giving any solutions)

5. Is newsworthy: creates a stir, is

tied to a current event, and doesn’t

cover stale news

6. Is backed up by research

7. Offers a solution

8. Has a clear audience in mind

9. Demonstrates why the topic is

important and whom it affects

10. Passes the “so what?” test

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Switch From “ME” To “YOU”

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Nobody

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Gives

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A

iacquire.com @tomharari

F@#$

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About

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YOU

@tomharari iacquire.com

Provide Value First

Focus on a benefit to them first before ever asking for a thing

http://www.youtube.com/watch?v=cFdCzN7RYbw

@tomharari iacquire.com

Never Anticipate Anything in Return

@tomharari iacquire.com

“When you ask selfishly, the other person responds selfishly (or not at all)”

http://okdork.com/2012/10/09/make-it-easy-to-say-yes/

Noah Kagan - AppSumo

iacquire.com @tomharari

Act Like You Belong

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VIPS & Influencers are used to:

• People being nervous or uncomfortable around them

• People asking them for shit • People who lack confidence

iacquire.com @tomharari

What You Want To Accomplish:

• Establish rapport & Credibility

• Show you’re sharp & Enthusiastic

• Show you’re an expert

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Getting an introduction from someone you both know

doesn’t hurt

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iacquire.com @tomharari

iacquire.com @tomharari

iacquire.com @tomharari

iacquire.com @tomharari

Keep It Short

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Important people are busy… Get to the point

iacquire.com @tomharari

Important people are busy… Get to the point

iacquire.com @tomharari

Make it Easy To Say Yes

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Don’t Make Them Think Lay out

clear next steps

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http://www.iwillteachyoutoberich.com/blog/how-to-ask-for-something-from-an-important-person-and-actually-get-it/

Personalize it. I personalized every email I sent and got a tremendous response rate of over 90%. Use my motto -- "Don't make the busy person do your work for you" -- and suggest ideas to them. Ramit Sethi –

IWillTeachYouToBeRich.com

@tomharari iacquire.com

INVOLVE THEM IN THE PROCESS If they agreed to give a quote or a story for your piece they’re much more likely to help you share it

iacquire.com @tomharari

Anticipate Objections

@tomharari iacquire.com

Think Hard About Why They might say no And counter it before They bring it up

@tomharari

you’ll be surprised at the people you become friends with

@tomharari iacquire.com

And how effective they can be for you

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Thank You @TomHarari Tom@Tomharari.com