Recovering From Google Penalties - SMX Israel 2015

PRATIK DHOLAKIYA

www.e2msolutions.com | @DholakiyaPratik #SMXIsrael#6A

CHASING PANDA, PENGUIN AND MANUAL PENALTY OUT OF YOUR

WEBSITE

“MUST FOLLOW” SEO EXPERT

www.e2msolutions.com | @DholakiyaPratik #SMXIsrael #6A

TOP 100 CONTENT MARKETING BRANDS

RECOMMENDED AGENCY

C O N T R I B U T O R


HOW MANY OF YOU HAVE WOKEN UP ONE MORNING,

HOW MANY OF YOU HAVE WOKEN UP ONE MORNING, LOOKED AT GOOGLE ANALYTICS,


HOW MANY OF YOU HAVE WOKEN UP ONE MORNING, LOOKED AT GOOGLE ANALYTICS,

AND GOT THE SHOCK OF YOUR LIFE?


THE IMPACT OF A PENALTY


DO YOU KNOW HOW MANY BUSINESSES

DEPEND ON GOOGLE & SEO?


I DON’T KNOW.


I DON’T KNOW. BUT I CARE.


BECAUSE MINE DOES.


AND SO DOES YOURS.


SO TODAY, WE’LL DO SOME HUNTING

PANDA PENGUIN GOOGLER


MEET THE ENEMY: PANDA


PROBLEMS THAT INVITE PANDA



Duplicate Titles and Meta Descriptions



Duplicate Product Page Content (Ecommerce)



Copied or Fluff Content on Blog



Copied or Rehashed Content on Website / Service Pages



Syndicated Content without Canonicalization



Low Quality / Thin Content



Spun (Machine Generated) Content


Keyword Stuffed Content



Using Duplicate Content to Build Links



RECOVERING FROM PANDA


Original Content Across the Site



rel=canonical for Same Content on Different URLs



Unique Titles and Meta Descriptions

for All Pages



No Copied Content from Other Sources

(No, not even a little!)



All Content Created by Humans



Increase # of Crawled Pages, Make Sure All Content is

Immediately and Frequently Crawled



Aim to improve user engagement and shares, and reduce bounce rate on all your pages.

This will signal to Google that your content is fresh and useful.

E2M PRO TIP


MEET THE ENEMY: PENGUIN


PROBLEMS THAT INVITE PENGUIN


Over-Optimized Anchor Text


Over-Optimized Anchor Text



Excessive Links with Unbranded Anchor Text



Over-Optimized / Excessive Internal Linking



Links from Bad Neighborhoods



Irrelevant Backlinks



Low Quality Backlinks (Free-for-all Directories, Social Bookmarking, General Forums, Blog Comments, Classifieds, Article Submissions)



Site-wide Footer Links



Site-wide Sidebar Links



Link Buying


M Participation in Link Schemes Participation In Link Schemes



Redirecting a Penalized Website to a Fresh Domain



Low Quality Guest Posts With Over-Optimized Anchor Text in Author Bio



Hidden Links



Links from Penalized Sites



Imagecredit:h6ps://www.domcop.com/blog/building-private-blog-network/

PBN Links



Continuing to Build Low Quality Links



RECOVERING FROM PENGUIN


Stop Using and Say “NO” to Deceptive Link Building Tactics




Use Manual + Automated Efforts to Get Rid of All Low Quality Links



No Site-Wide Backlinks (Footer / Sidebar) from Clients or Partners



Create, Update and Upload an Error-Free Disavow File



Build High Authority Links through Content Marketing and Digital PR. Get

Some Natural Mentions.



Create Linkable Assets and Distribute them through Different Channels.


E2M PRO TIP

Use All Available Tools and Keep Checking Your Backlinks Regularly For New

Suspicious Links.


MEET THE FRIENDS: GOOGLERS


PROBLEMS THAT INVITE MANUAL PENALTIES


•  Over-Optimized Anchor Text

•  Links From Penalized Sites

•  Low Quality Backlinks (Articles, Directories, Forum Profiles, etc.)



•  Site-wide Footer Links

•  Site-wide Sidebar Links

•  Link Buying




•  Participation in Link Schemes

•  Low Quality Guest Posts with Over-Optimized Anchor Text in Author Bio

•  Hidden Links

•  PBN Links


RECOVERING FROM MANUAL PENALTIES


Remove Each and Every Unnatural Link

RECOVERING FROM A MANUAL PENALTY


Manually Outreach to All Sites. At Least 5 Times.



Find Out if You Also Have an Algorithmic Penalty



Double Check Your Disavow File



Remove All Bad Links, Whether They Are Followed or No-Followed



Don’t Keep Bad Links Just Because Your Competitors Have Them Too



Be Truthful, Concise and Specific in Your Reconsideration Request



Don’t build any new links until you see the Manual Spam Action Revoked message,

so that none of the new links are delaying Google’s assessment of your backlink

profile.

E2M PRO TIP


CASE STUDIES


www.cbacfunding.com

CASE STUDY #1 – PENGUIN RECOVERY


THE PROBLEM

•  Large number of links from blog comments

•  Exact match anchor text links from low quality sites

•  Paid listings in directories

•  Free-for-all directory links on their money keywords

•  Links from hundreds of article directories

•  Bad neighborhood links


THE SOLUTION

•  Fixed all the on-page SEO issues

•  Worked with client to get rid of as many low quality links as possible

•  Created linkable assets (infographics, industry-specific tools) and acquired some very good links

•  Planned specific guest blogging strategy to acquire high quality links from relevant sites

•  Got client featured on sites like Entrepreneur, Fox Business and The Street


THE RESULT


THE TAKEAWAYS

•  Define a strong strategy

•  Remove as many spammy links as possible

•  Redefine the anchor text strategy

•  Build linkable assets

•  Focus on top-tier links with branded anchors

•  Patience is a virtue


CASE STUDY #2 – MANUAL PENALTY RECOVERY

www.freesamples.org


THE PROBLEM

•  A penalized website on the domain ThunderFap.com

•  A large number of low quality backlinks pointing to it

•  Redirected penalized domain (ThunderFap) to a new domain (FreeSamples)

•  Eventual “Unnatural Links” warning on the new domain


THE SOLUTION

•  Cancelled redirection from ThunderFap to FreeSamples

•  Set ‘NoFollow’ on link to Freesamples.org on ThunderFap (You can still see it on ThunderFap.com)

•  Performed manual outreach to get rid of as many low quality links as possible

•  Prepared and uploaded an appropriate Disavow File

•  Wrote a detailed reconsideration request to Google, explaining every single thing


THE CHALLENGE

Convincing the client to cancel the redirection from Thunderfap.com to

Freesamples.org

(Clients can be tougher adversaries than Google.)


THE RESULT


THE TAKEAWAYS

•  Identify the exact cause

•  Strategize and chart out a plan before you start

•  Remove as many spammy links as possible

•  Make sure to get rid of most of the problematic links

•  Prepare an accurate disavow file

•  Submit a detailed reconsideration request (Be Honest)


THE MILLION DOLLAR QUESTION

HOW LONG DOES IT TAKE TO RECOVER FROM A PENALTY?


THE $0.02 ANSWER

•  If you’re an Alphabet Inc. Funded Startup, 2 DAYS!

•  Our FASTEST recovery time is 3 WEEKS! for a (not-very-well-known) site

•  But we also know it may take up to 1 YEAR!


SO, YOU RECOVERED FROM A GOOGLE PENALTY…


SO, YOU RECOVERED FROM A GOOGLE PENALTY…

WHAT NEXT?


FURTHER READING!

CBAC Case Study: http://www.e2msolutions.com/blog/google-penguin-recovery-case-study/ Free Samples Case Study: http://www.e2msolutions.com/blog/google-penalty-recovery-case-study/ What to do if you’re hit by Penguin: http://www.e2msolutions.com/blog/penguin-analysis-and-how-to-recover-successfully/ What to do if you’re hit by a Manual Action: http://www.e2msolutions.com/blog/how-to-identify-a-manual-spam-action-and-recover/ What to do if you’re hit by both: http://www.e2msolutions.com/blog/penalty-recovery-is-fun-quick-reversal-of-manual-link-spam-action/ After you recover: http://www.e2msolutions.com/blog/removing-your-penalty-isnt-enough/


THANK YOU… AND KEEP IN TOUCH!

@DholakiyaPratik

Facebook.com/DholakiyaPratik

Linkedin.com/in/pratikdholakiya

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www.PratikDholakiya.com

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