Post on 05-Dec-2014
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© 2013 John Kuefler
VIYou shall provide affordance, mapping, feedback,a good conceptual model and forcing functions
© 2013 John Kuefler
VIIRemember thy home page is not the front door to thy website, rather Google is thy front door
© 2013 John Kuefler
VIIRemember thy home page is not the front door to thy website, rather Google is thy front door
© 2013 John Kuefler
VIIIAccessibility shall not be seen as an albatross around thy neck
2009 ADA statistic from 2005 US census report
$200 billion annually
54 million adults in U.S.
‣ 15% of the world’s population lives with a disability.120% of the U.S. population will be over 65 in 2030, experiencing some level of impairment.2
(1) World Health Organization; (2) U.S. Department of Labor
© 2013 John Kuefler
Design is not just what it looks like and feels like. Design is how it works.”
“
© 2013 John Kuefler
User experience design has become just as important as the concept.”
“
Perry FairChief Creative Officer
JWT Atlanta, Dallas & Houston
© 2013 John Kuefler
‣ adoption‣ conversion rates‣ ease of use‣ satisfaction‣ Transactions‣ product sales‣ Traffic‣ Retention‣ Conversion‣ market share‣ brand equity
Improves‣ development costs‣ development time‣ redesign costs‣ maintenance costs‣ user errors‣ learning time‣ support costs‣ training costs‣ bounce rates‣ brand damage‣ frustration
Reduces
Business case for UXD