Post on 20-Jun-2015
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The State of Direct Response Summed Up in 13 Statistics
"Direct Response" on Google Returns 44,600,000 results
Source: Google
79% of households either read or skim
bulk mail advertising
sent to their home.
Source: 2010 DMA Statistical Fact Book
“Online” accounts for
30% of the $55 billion spent on direct marketing in the United
States.
Source: Brand net analysis based on Barclays Capital, Think Equity Partners LLC, and DMA
Direct marketing campaigns in all channels drive more than
$1.7 trillion worth of annual sales
through the US economy, and as much as three times that amount of sales
globally.
Source: The Power of Direct Marketing: 2009-10, Direct Marketing Association
As of Q1 2010, the 292 million people in the US with TVs,
average 158 hours,25 minutes each month
tuning into television.
Source: The Nielsen Company.
37.5% of people intend to purchase after only one ad exposure
Source: Insight Express
75% of
Americans have found a commercial on TV
confusing.
Source: Harris Poll
Direct Response Free Standing Inserts (FSIs)
generated
38,797,000,000 web page
impressions in 2009, a 5.8% decline from 2008.
Source: TNS/Marx Promotion Intelligence
In the 1st half of 2010, Direct Response companies spent
$567,067,370 on 5,558.16 Magazine Ad Pages.
Source: Publishers Information Bureau, August 2010
The US direct marketing services industry includes about
3,500 companies with combined annual revenue of about $10 billion.
The 50 largest firms account for about 45 percent of revenue.
Source: First Research: Executive Summary Brief Excerpt from Industry Overview Chapter
Companies that maintained or increased their ad spend during a recession and in the
years following
experienced a 256% increase in sales
compared to those who cut their budgets.
Source: McGraw Hill
B2B direct response advertising takes up more than
42% of marketing budgets.
Source: Direct Marketing Association
On average, each
$1 spent in 2009 on direct marketing advertising drove a
return of $11.65 in added sales. By 2014, the avg return on direct marketing
investment
will rise to $12.03.
Source: Direct Marketing Association