Kara DeFrias | @CaliforniaKara

LEADING THE PRODUCT

THE PRODUCT MANAGER’S GUIDE TO THE

CARE + FEEDINGOF HUMANS

@CaliforniaKara

Management is about persuading people to do things they do not want to do, while leadership is about inspiring people to do things they never thought they could.

3

– STEVE JOBS

http://bit.ly/2dhuVW1 @CaliforniaKara

@CaliforniaKara

http://read.bi/2cTZxNp @CaliforniaKara

LEADING THROUGHINFLUENCENOT AUTHORITY

@CaliforniaKara

EMPOWER THE TEAM

RALLY AROUND THE CAUSE

BE HUMBLE

GIVE AWAY THE GLORY @CaliforniaKara

STEP 1

EMPOWER THE TEAM

@CaliforniaKara

@CaliforniaKara

@CaliforniaKara

@CaliforniaKarahttp://bit.ly/2e74j9S

Thanks for doing that this week.

YOU ROCK!

You always seem to reach out just when I need it most, and when I didn’t know I needed to hear it.

I was ready to walk away today,

then your note showed up.

STEP 2

RALLYAROUND THE CAUSE

@CaliforniaKara

“Our vision serves as the framework for our roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.”

@CaliforniaKara

WHAT.

“WHAT DOES SUCCESS LOOK LIKE?”

@CaliforniaKara

Emotion triangle

because we always

have trianglesStaffStakeholder

s

People*

STEP 1 IDENTIFY YOUR KEY AUDIENCES

Kara DeFrias | @CaliforniaKara

Designing experiences: The how-to toolkit*People = customers, end users, participants, attendees, guests @CaliforniaKara

People Stakeholders Staff

1. ex: dazzled

2.

3.

4.

5.

1. ex: trusting

2.

3.

4.

5.

1. ex: empowered

2.

3.

4.

5.

Kara DeFrias | @CaliforniaKara

Designing experiences: The how-to toolkit @CaliforniaKara

STEP 2 HOW DO YOU WANT FOLKS TO FEEL?

STEP 3 CREATE A JOURNEY LINE

Designing experiences: The how-to toolkit @CaliforniaKara

STEP 3

BE HUMBLE @CaliforniaKara

They’ll fill in your blind spots, if you let them.

– JEFF MAHER

Surround yourself with smart people that see or process things differently than you.

@CaliforniaKara

STEP 4

GIVE AWAY THE GLORY

@CaliforniaKara

@CaliforniaKara

I don’t shineif you don’t

shine.– AMINATOU SOW + ANN

FRIEDMAN“THE SHINE THEORY”

People who don’t mind individual recognition Verbal recognition Called out in newsletter Given more responsibility

People who’d rather crawl into a hole than be recognized in some public fashion One-on-one recognition Little notes Flowers or gift basket

When people ask YOU to do these, make a habit of giving them to someone on the team Speaking at conferences Case studies Interviews or article

Champagne +

cupcakes all

around!

EMPOWER THE TEAM

RALLY AROUND THE CAUSE

BE HUMBLE

GIVE AWAY THE GLORY @CaliforniaKara

THANK YOUAndrew Maier Elaine Kamlley Jeff Maher

Casey DeLorme Shivang Patel James Young

AND THANKS TO…