The Product Funnel(Designing a Marketing Funnel That sells Programs and Services

Between $1K and $100K)

Opt-in Product 1Strategy Session

Follow Up Emails

Action Step this week: Create Your Free Gift This Week and Price Product 1 and Product 2

Opt-in Product 1Strategy Session

Follow Up Emails

Opt-in page Product 1 Strategy Session

Questionnaire Calendar page Follow up emails

Review Opt-in Page

We use Clickfunnels

1. Logo & banner

2. 3D Image of offer

3. Sub-heading

4. Headline (outcome based)

5. Button with CTA

6. Blue hyper linked text

7. Trust factor

When tested, showed a

50% improvement

Variation:

Tech Needed:

1. Opt-in Page and sales page

Page and funnel builders: ClickfunnelsLeadpagesWordpress

2. Record a video Video Recording:Your phoneYour webcam

Video Hosting:VimeoWistiaYoutube

3. Load your pre-recorded video to your video hosting platform

Tech Needed:

3. Questionnaire

Form Builders: Gravity FormsWufooOr your booking system

4. Booking SystemAppointment CoreSchedule OnceCalendlyBook Like a Boss

InfusionsoftActive CampaignMail ChimpAweber

5. Emails

Add a low tier product:

$37• Break content down into

modules or steps• Create short videos for each

module• Add a worksheet to each

module• Include transcripts (Rev.com)

Elements of the Sales Copy:

• ONE big idea• Promises (emotional)• Address the struggle (emotional)• Introduce solution (logical)• Call to Action• Breakdown the content (logical)• Call to Action• Urgency• Call to Action

The Strategy Session

Video Page

1. Confirmation

2. Your video

3. Button to schedule session

Try adding these elements:

When tested, showed a 50-60%

improvement

And these:

Copy on Strategy Session Page

Address what they want

Share a testimonial

Share 3 teaching points

Share a testimonials

Last point

Remind of the transformation possible

Another button linked to your calendar or questionnaire

Questionnaire – Use a form or

your booking system

Strategy Session/Coaching Call

Use your enrollment training to enroll clients into your core program or higher level program from $1K 10 $100K

Use emails to deliver content purchased and get more sales

or sessions booked

Follow Up Emails

Email ContentSubject: I don’t see you on my calendar

Body:

Yesterday, you downloaded my free ______

Did you try out step #2 yet?

You have a free strategy session as a thank you for joining my community, but I don’t see you on my calendar. I know life gets hectic and things can get missed, so I wanted to send you the link to book your free strategy session with me just in case you missed it.

If you’d like to get really clear on your goals, click here and I’ll help. [Insert calendly link]

[insert 3 points your covering during the call]

Cheers,Ted

P.S. My calendar is filling fast and I’m not sure how long I will be offering a free 1 hour session (I usually charge $397 for an hour of my time) so book fast. [insert link]

1. Compelling subject line

1. Intro - curiosity

1. Reminder -understanding

1. Value reminder

1. Sense of urgency or social proof

Last Slide