The Product Funnel€¦ · The Product Funnel (Designing a Marketing Funnel That sells Programs and...
Transcript of The Product Funnel€¦ · The Product Funnel (Designing a Marketing Funnel That sells Programs and...
The Product Funnel(Designing a Marketing Funnel That sells Programs and Services
Between $1K and $100K)
Opt-in Product 1Strategy Session
Follow Up Emails
Action Step this week: Create Your Free Gift This Week and Price Product 1 and Product 2
Opt-in Product 1Strategy Session
Follow Up Emails
Opt-in page Product 1 Strategy Session
Questionnaire Calendar page Follow up emails
Review Opt-in Page
We use Clickfunnels
1. Logo & banner
2. 3D Image of offer
3. Sub-heading
4. Headline (outcome based)
5. Button with CTA
6. Blue hyper linked text
7. Trust factor
When tested, showed a
50% improvement
Variation:
Tech Needed:
1. Opt-in Page and sales page
Page and funnel builders: ClickfunnelsLeadpagesWordpress
2. Record a video Video Recording:Your phoneYour webcam
Video Hosting:VimeoWistiaYoutube
3. Load your pre-recorded video to your video hosting platform
Tech Needed:
3. Questionnaire
Form Builders: Gravity FormsWufooOr your booking system
4. Booking SystemAppointment CoreSchedule OnceCalendlyBook Like a Boss
InfusionsoftActive CampaignMail ChimpAweber
5. Emails
Add a low tier product:
$37• Break content down into
modules or steps• Create short videos for each
module• Add a worksheet to each
module• Include transcripts (Rev.com)
Elements of the Sales Copy:
• ONE big idea• Promises (emotional)• Address the struggle (emotional)• Introduce solution (logical)• Call to Action• Breakdown the content (logical)• Call to Action• Urgency• Call to Action
The Strategy Session
Video Page
1. Confirmation
2. Your video
3. Button to schedule session
Try adding these elements:
When tested, showed a 50-60%
improvement
And these:
Copy on Strategy Session Page
Address what they want
Share a testimonial
Share 3 teaching points
Share a testimonials
Last point
Remind of the transformation possible
Another button linked to your calendar or questionnaire
Questionnaire – Use a form or
your booking system
Strategy Session/Coaching Call
Use your enrollment training to enroll clients into your core program or higher level program from $1K 10 $100K
Use emails to deliver content purchased and get more sales
or sessions booked
Follow Up Emails
Email ContentSubject: I don’t see you on my calendar
Body:
Yesterday, you downloaded my free ______
Did you try out step #2 yet?
You have a free strategy session as a thank you for joining my community, but I don’t see you on my calendar. I know life gets hectic and things can get missed, so I wanted to send you the link to book your free strategy session with me just in case you missed it.
If you’d like to get really clear on your goals, click here and I’ll help. [Insert calendly link]
[insert 3 points your covering during the call]
Cheers,Ted
P.S. My calendar is filling fast and I’m not sure how long I will be offering a free 1 hour session (I usually charge $397 for an hour of my time) so book fast. [insert link]
1. Compelling subject line
1. Intro - curiosity
1. Reminder -understanding
1. Value reminder
1. Sense of urgency or social proof
Last Slide