The Pink Ribbon Campaign

Presentation by: Layla SouersApril 05, 2010

The Pink Ribbon Campaign History

oBegan with the Susan G. Komen Foundation in the early 1990’s oPink ribbons were handed out to participants of the Race for the Cure

The Pink Ribbon Campaign Propaganda

oThe Seven PillarsoMonopolizationoCanalizationoSupplemationoWar propaganda

The Process of Propaganda

Institution

Propaganda AgentsElizabeth Hurley A burecrat

Media Methods

PrintMagazines, press, posters, billboards, products

TelevisionInternetMusicFilm

Media Methods

Pod Casts and Blogs

Social Network Demonstrations

Parades

Marathons

Concerts

Facebook

MySpace

YouTube

The Public

Trailer for Pink Ribbons: One Small Step

Counter Propaganda

Penn & Teller

The Pink Ribbon Campaign Evaluation

•White propaganda •–hard/soft & new/modern oldprop

•Slogans •Evokes emotion•Technology

•Successful Propaganda: •Overall purpose was achieved

The Pink Ribbon Campaign

Education

Transcript of The Pink Ribbon Campaign

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