The Pink Ribbon Campaign
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The Pink Ribbon Campaign Presentation by: Layla Souers April 05, 2010
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The pink ribbon that is associated with the Susan G. Komen Breast Cancer Foundation has taken on a life of its own. The purpose of this presentation is to shed light on the pink ribbon phenomenon. This campaign has helped to unite those touched by the disease by slowly growing support through events and merchandise. The ribbons are now associated with and utilized by numerous brands, products, organizations, corporations and countries.
Transcript of The Pink Ribbon Campaign
The Pink Ribbon Campaign
Presentation by: Layla SouersApril 05, 2010
The Pink Ribbon Campaign History
oBegan with the Susan G. Komen Foundation in the early 1990’s oPink ribbons were handed out to participants of the Race for the Cure
The Pink Ribbon Campaign Propaganda
oThe Seven PillarsoMonopolizationoCanalizationoSupplemationoWar propaganda
The Process of Propaganda
Institution
Propaganda AgentsElizabeth Hurley A burecrat
Media Methods
PrintMagazines, press, posters, billboards, products
TelevisionInternetMusicFilm
Media Methods
Media Methods
Media Methods
Media Methods
Pod Casts and Blogs
Social Network Demonstrations
Parades
Walks
Marathons
Concerts
MySpace
YouTube
The Public
Trailer for Pink Ribbons: One Small Step
The Pink Ribbon Campaign Evaluation
•White propaganda •–hard/soft & new/modern oldprop
•Slogans •Evokes emotion•Technology
•Successful Propaganda: •Overall purpose was achieved
