The New Age of Brand Building by Jason Acidre

Post on 12-Feb-2017

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Transcript of The New Age of Brand Building by Jason Acidre

Branding

• Strong brands are linkable in nature

Domain Authority

• More links means higher DA

Rankings

• Higher DA leads to better search visibility

Traffic

• Search visibility attracts more organic visitors/customers

Source: https://www.stonetemple.com/the-growth-of-rich-answers-in-googles-search-results/

Source: https://www.stonetemple.com/the-growth-of-rich-answers-in-googles-search-results/

Create • Create content that will get your prospects’ attention

Engage

• Reach out to your target influencers for them to be familiarize w/ your work

Propose • Build relationships by providing more value to their audience

Links

• Get more high-powered links through association/collaboration (contributor blogging).

Useful content + Promotion

Relationship-driven

Product Reviews

Expert interviews

Press Coverage

Ranking Pages

Newsletters Popular

Discussions Seeded Content

Resource Links