Jason falls

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Slide 1

TheAllBusiness,NoHypeGuidetoSocialMediaMarke

TheStoriesBehindTheBook

JasonFalls

Philadelphia,Pa.

nobullshitsocialmedia.com

TheAllBusiness,NoHypeGuidetoSocialMediaMarke

Youmustbehuman Youmustengage Youmustjointheconversa?on

Whatthepuristssay...

sxch.hu

TheAllBusiness,NoHypeGuidetoSocialMediaMarke

Howtodrivebusiness Howtoplanstrategically Howtomeasureit

Whatthepuristsdontsay...

Mike Baldwin - Shutterstock.com

TheAllBusiness,NoHypeGuidetoSocialMediaMarke

FindingtheB.S.

TheAllBusiness,NoHypeGuidetoSocialMediaMarke

FindingTheB.S.

TheAllBusiness,NoHypeGuidetoSocialMediaMarke

BULLSHIT!

iStockPhoto.com

TheAllBusiness,NoHypeGuidetoSocialMediaMarke

FindingTheB.S.

TheAllBusiness,NoHypeGuidetoSocialMediaMarke

B.S.!

iStockPhoto.com

TheAllBusiness,NoHypeGuidetoSocialMediaMarke

FindingTheB.S.

TheAllBusiness,NoHypeGuidetoSocialMediaMarke

B.S.!

iStockPhoto.com

TheAllBusiness,NoHypeGuidetoSocialMediaMarke

TheTruth

Synthmaniac on Shutterstock.com

TheAllBusiness,NoHypeGuidetoSocialMediaMarke

7BusinessDriversofSocialMediaMarke?ng

EnhanceBranding&Awareness ProtectYourReputa?on EnhancePublicRela?ons BuildCommunity EnhanceCustomerService FacilitateResearch&Development DriveSales&Leads

TheAllBusiness,NoHypeGuidetoSocialMediaMarke

EnhanceBranding&Awareness

TheAllBusiness,NoHypeGuidetoSocialMediaMarke

ProtectYourReputa?on

TheAllBusiness,NoHypeGuidetoSocialMediaMarke

EnhancePublicRela?ons

Matt Callow on Shutterstock.com

TheAllBusiness,NoHypeGuidetoSocialMediaMarke

BuildCommunity

TheAllBusiness,NoHypeGuidetoSocialMediaMarke

EnhanceCustomerService

iStockPhoto.com

TheAllBusiness,NoHypeGuidetoSocialMediaMarke

FacilitateR&D

TheAllBusiness,NoHypeGuidetoSocialMediaMarke

DriveSales

Miss Shirleys

TheAllBusiness,NoHypeGuidetoSocialMediaMarke

NowWhat?

Dieaugenwiede on Shutterstock.com

TheAllBusiness,NoHypeGuidetoSocialMediaMarke

WhataboutROI?

sxch.hu

TheAllBusiness,NoHypeGuidetoSocialMediaMarke

7BusinessDriversofSocialMediaMarke?ng

EnhanceBranding&Awareness ProtectYourReputa?on EnhancePublicRela?ons BuildCommunity EnhanceCustomerService FacilitateResearch&Development DriveSales&Leads

TheAllBusiness,NoHypeGuidetoSocialMediaMarke

WhataboutROI?

sxch.hu

TheAllBusiness,NoHypeGuidetoSocialMediaMarke

WhataboutROI?

WhatdoIgetinreturn?

CustomerSa

HigherSearchEngineResults

NewProductIdeas

LowerCostPerLead

LowerCallCenterCosts

MoreOnlineMediaCoverage

MoreSubscribers

FasterResponseTimes

FasterResponseTimesWebsiteTrac

HigherReten

TheAllBusiness,NoHypeGuidetoSocialMediaMarke

BeingSocial

Lasse Kristensen on Shutterstock.com

TheAllBusiness,NoHypeGuidetoSocialMediaMarke

BeingSocial

City of Pikeville

TheAllBusiness,NoHypeGuidetoSocialMediaMarke

nobullshitsocialmedia.com

JasonFalls@JasonFalls

ErikDeckers@edeckers

Theresmorewherethiscamefrom!