b

1

The Naked Truth: Product Development in Startups

b

2

„Fastest-growing online marketing channel outperforming, paid search, display & affiliate

marketing“

Quelle: A.T. Kearney, 2016

b

3

Quelle: A.T. Kearney, 2016

b

4

Influencer Brands

b

4

Influencer BrandsResearch for InfluencerResearch for Brands

b

4

Influencer BrandsResearch for InfluencerResearch for Brands

Data AccessMediakit

b

4

Influencer BrandsResearch for InfluencerResearch for Brands

Data AccessMediakit

PricingPricing

b

4

Influencer BrandsResearch for InfluencerResearch for Brands

Data AccessMediakit

PricingPricing

NegotiatingNegotiating

b

4

Influencer BrandsResearch for InfluencerResearch for Brands

Data AccessMediakit

PricingPricing

NegotiatingNegotiating

Contract / PaperworkContract / Paperwork

b

4

Influencer BrandsResearch for InfluencerResearch for Brands

Data AccessMediakit

PricingPricing

NegotiatingNegotiating

Contract / PaperworkContract / Paperwork

CommunicationCommunication

b

4

Influencer BrandsResearch for InfluencerResearch for Brands

Data AccessMediakit

PricingPricing

NegotiatingNegotiating

Contract / PaperworkContract / Paperwork

CommunicationCommunication

Release ProcessRelease Process

b

4

Influencer BrandsResearch for InfluencerResearch for Brands

Data AccessMediakit

PricingPricing

NegotiatingNegotiating

Contract / PaperworkContract / Paperwork

CommunicationCommunication

Release ProcessRelease Process

AccountingCreating an Invoice

b

5

Influencer BrandsResearch for InfluencerResearch for Brands

Data AccessMediakit

PricingPricing

NegotiatingNegotiating

Contract / PaperworkContract / Paperwork

CommunicationCommunication

Release ProcessRelease Process

AccountingCreating an Invoice

b

5

Influencer BrandsResearch for InfluencerResearch for Brands

Data AccessMediakit

PricingPricing

NegotiatingNegotiating

Contract / PaperworkContract / Paperwork

CommunicationCommunication

Release ProcessRelease Process

AccountingCreating an Invoice

b

6

b

7

Blogger

+12.500Influencer

+22.000Advertiser

400Collaborations

15.000

b„8

Welcome to the Influencer Marketing Sh*t Show, Scott Wheaton, 08/2016

Right now, everyone and their mother is starting an influencer marketing agency, platform, network, or some other business to help brands harness the power of influencers.

b

9

b

Marketing channel Market winning technology

Affiliate

SEM

Retargeting

Blogs and Influencer

Social Media

???

10

b

11

Stakeholders Storing and Processing Data

RichInterfaces

b

12

b

13

Build

Learn

Measure

Product Development

b

14

Build

Learn

PlanMeasure

Planning: Make it explicit

b

15

Planning: Your Foundation of Success

b

16

Distraction vs. Focus

STARVE YOUR DISTRACTIONS

FEED YOUR FOCUS

b

17

Focus with OKRs

• Quarterly Planning

• Prioritization and Alignment

• Know What Not to Do

More details about OKRs here: http://bit.ly/okrs-details

b

18

Ambitions vs. Reality

Feature 1

Feature 2

Feature 3

Feature 4

Feature 5

Feature 6

Feature 7

Feature 8

Feature 9

Feature 10

Goals

b

19

Ambitions vs. Reality

Feature 1

Feature 2

Feature 3

Feature 4

Feature 5

Feature 6

Feature 7

Feature 8

Feature 9

Feature 10

Goals

Feature 1

Feature 2

Feature 3

Feature 4

Feature 5

Feature 6

Feature 7

Feature 8

Feature 9

Feature 10

Review

b

20

Reality into Planning

• Common understanding

• Be concrete; not abstract

• Be ambitious; but not crazy

b

21

Create success and avoid unnecessary failures

Reality into Planning

b

22

Build: The Execution Part

b

23

T-Shaped Developer

b

24

T-Shaped Developer

• Product / Requirements Change

• Technology Agnostic

• Positions Change

b

25

Full-Stack Culture

b

26

Full-Stack Culture

• Efficient

• Ownership

• Knowledge Transfer

b

27

Development Process

b

28

Development Process

• Involvement

• Focus

• Transparency

• Commitment & Accountability

b

29

Measure

Measure: Start with collecting data

b

30

b

30

b

31

Learn

b

31

Learn

b

31

Learn

b

31

Learn

b

32

Learn

Google Ventures Guide to Researchgv.com/lib/gv-guide-to-research

Just enough Researchby Erika Hallabookapart.com/products/just-enough-research

b

33

Learn

• Retrospectives

• Introduction Sessions

• Post Mortems

b

34

b

35

THANK YOU