"The Naked Truth: Building Products from 0” by Blogfoster CTO & CPO

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The Naked Truth: Product Development in Startups

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„Fastest-growing online marketing channel outperforming, paid search, display & affiliate

marketing“

Quelle: A.T. Kearney, 2016

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Quelle: A.T. Kearney, 2016

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Influencer Brands

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Influencer BrandsResearch for InfluencerResearch for Brands

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Data AccessMediakit

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Data AccessMediakit

PricingPricing

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Data AccessMediakit

PricingPricing

NegotiatingNegotiating

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Data AccessMediakit

PricingPricing


Contract / PaperworkContract / Paperwork

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Data AccessMediakit

PricingPricing



CommunicationCommunication

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Data AccessMediakit

PricingPricing




Release ProcessRelease Process

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Data AccessMediakit

PricingPricing





AccountingCreating an Invoice

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Data AccessMediakit

PricingPricing





AccountingCreating an Invoice

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Blogger

+12.500Influencer

+22.000Advertiser

400Collaborations

15.000

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Welcome to the Influencer Marketing Sh*t Show, Scott Wheaton, 08/2016

Right now, everyone and their mother is starting an influencer marketing agency, platform, network, or some other business to help brands harness the power of influencers.

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Marketing channel Market winning technology

Affiliate

SEM

Retargeting

Blogs and Influencer

Social Media

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Stakeholders Storing and Processing Data

RichInterfaces

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Build

Learn

Measure

Product Development

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Build

Learn

PlanMeasure

Planning: Make it explicit

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Planning: Your Foundation of Success

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Distraction vs. Focus

STARVE YOUR DISTRACTIONS

FEED YOUR FOCUS

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Focus with OKRs

• Quarterly Planning

• Prioritization and Alignment

• Know What Not to Do

More details about OKRs here: http://bit.ly/okrs-details

http://bit.ly/okrs-details

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Ambitions vs. Reality

Feature 1

Feature 2

Feature 3

Feature 4

Feature 5

Feature 6

Feature 7

Feature 8

Feature 9

Feature 10

Goals

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Ambitions vs. Reality

Feature 1

Feature 2

Feature 3

Feature 4

Feature 5

Feature 6

Feature 7

Feature 8

Feature 9

Feature 10

Goals

Feature 1

Feature 2

Feature 3

Feature 4

Feature 5

Feature 6

Feature 7

Feature 8

Feature 9

Feature 10

Review

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Reality into Planning

• Common understanding

• Be concrete; not abstract

• Be ambitious; but not crazy

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Create success and avoid unnecessary failures

Reality into Planning

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Build: The Execution Part

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T-Shaped Developer

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T-Shaped Developer

• Product / Requirements Change

• Technology Agnostic

• Positions Change

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Full-Stack Culture

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Full-Stack Culture

• Efficient

• Ownership

• Knowledge Transfer

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Development Process

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Development Process

• Involvement

• Focus

• Transparency

• Commitment & Accountability

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Measure

Measure: Start with collecting data

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Learn

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Learn

Google Ventures Guide to Researchgv.com/lib/gv-guide-to-research

Just enough Researchby Erika Hallabookapart.com/products/just-enough-research

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Learn

• Retrospectives

• Introduction Sessions

• Post Mortems

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THANK YOU

"The Naked Truth: Building Products from 0” by Blogfoster CTO & CPO

Technology

Transcript of "The Naked Truth: Building Products from 0” by Blogfoster CTO & CPO