Post on 18-Nov-2014
description
MediaTrust Elevator Pitch
Our Performance Marketing Funnel
Traffic Creation Lead Generation
Online Sale
Click Form Fill Transaction
Marketing Activity
Offering
Cost Per Click, (CPC)
Cost Per Lead (CPL)
Cost Per Sale or Cost Per Action
(CPS, CPA)
MediaTrust connects impressions to performance so advertisers can use online direct response campaigns and pay only for leads or sales
Conversion Solutions allow advertisers to monetize traffic even if they abandon the transaction
Creative Services allow advertisers to build and optimize better landing pages that convert better
Brand Awareness
Impression
Cost Per Thousand (CPM)
MediaTrust Offerings
Banner Ads
Video Ads
Text Ads
Search Ads
Contextual Ads
Social Media
Call Center
Typical Offerings
We connect people with innovative products
• We offer a turn-key solution to allow advertisers to manage affiliate-based performance marketing programs that connect impressions to performance
• We offer the MediaTrust performance marketing platform that connects advertisers to publishers that connect to consumers
• We offer the MediaTrust Conversion Solutions to optimize and increase the ROI value of advertiser traffic
• We offer additional account management and creative services to make pay-for-performance campaigns more effective
• Our business is online direct response so our results are leads and sales...not impressions
The Performance Marketing Platform for Brands
• The MediaTrust Platform empowers marketers to implement and measure pay-for-performance direct response digital campaigns using search, email, social media and display advertising.
• We provide a solution to increase traffic, leads, and sales using the Cost-Per-Action (CPA) pricing model.
• Performance Marketing = Pay for results
Campaign Types Formats Services Results
• Landing Page Design
• Landing Page Optimization
• Conversion Solutions
• Leads • Sales
Cost Per Acquisition (CPA)
Cost Per Lead (CPL)
Search
Banner
Social Media
Text Link
remarketing
REV Share (CPS)
Performance Marketing Conversion Solutions
• conversionMAIL services use email to reduce shopping cart abandonment
• remarketMAIL services increase revenue per customer via cross and up-selling
• conversionCHAT generates additional sales from customers abandoning the purchase flow
• conversionCALL captures customers that have provided a phone number but abandoned the purchase process
• conversionADPAGES allow advertisers to earn revenue from site exit pages that normally do not provide value and generate incremental revenue.
• Creative and Optimization Services ensure campaigns perform to their potential
Traffic Sources Landing Page Support
Higher Rate of Traffic
Conversions
Fewer Unsuccessful Conversions
Additional Monetization Conversion Path Support
Future: • TV/DRTV • Radio • Print
} Today: • Affiliate • SEM/SEO • Text Link • Banner • email • Social Media • Phone
Typical Traffic Conversion
Traffic Conversion
} • SEM/SEO • Text Link • Banner • email • Social Media • Phone • Affiliate
Successful Traffic Conversion: ~up to 10% of traffic
Unsuccessful Traffic Conversion: 80-99% if traffic
Traffic Conversion Funnel
At best, only 10% of traffic is monetized
conversionSolutions can Increase total sales by up to 20%
re-market other products from your portfolio
Delivers relevant CPC ads to exiting traffic to increase
ROI.
use chat to upsell other products or offerings
About Our Advertisers • Fortune 500 companies and other well recognized brands • Pay for results model adopted by small and large brands alike • Use search, content, email, display and social media to drive
campaign success
includes past and present customers