The Lean Startup

Dave Briggs

Dave Briggsdave@creativecommunities.co

@davebriggs

My background:

Public servicesFreelance consultingTechnology startup

Social innovation and enterprise

Bringing creativity and technology together for social and economic

benefit.

creativecommunities.co

What is a startup?

A startup company or startup is a company, a partnership or

temporary organization designed to search for a repeatable and

scalable business model.

What do you need to start a company?

Detailed business planStaff

OfficesIT infrastructure

Product developmentFundingRevenue

The lean startup cuts all that out

Get to market as quickly as you can – and learn from customers.

• MVP – a screencast shared on geek forums• Landing page• Extremely simple concept – no frills• Private beta – builds buzz• Got feedback• Work of mouth marketing

Some key points

Minimum viable product

Continuous deployment

Split (or A/B) testing

Actionable metrics

Pivot

What makes this possible?

Bootstrapping

Cloud

Open source

Online marketing

Remote working

Crowdfunding

What this means

• Starting a business is easy• Starting a good business is still very hard• Lean startup not an easy route• Enables organic scale• Lowers risk• Ought to be fun

creativecommunities.co/leanstartup

Keep in touch!

dave@creativecommunities.co

@davebriggs

creativecommunities.co