The Lean Startup - simplified
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Transcript of The Lean Startup - simplified
The Lean Startup
Stefano Bernardi
Inspired by Eric Ries and Steve Blank
Who Am I?
Most Startups Fail
What is a Startup?
A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.
• “Whe know what customers want”
• “We can accurately predict the future”
• Advancing the plan = Progress
Founders’ Shadow Beliefs
New startup plan:
• Ship in less than six months – a horribly buggy beta product (MVP)
• Charge from day one
• Ship multiple times a day
• No PR, no launch
• Commodity technology stack, highly leveraged
• Customer development – find out what customers want before you build it.
• • Agile (lean) product Development
Traditional Product Development Unit of Progress: Advance to Next Stage
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Traditional Product Development Unit of Progress: Advance to Next Stage
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Agile Product Development Unit of Progress: A line of Working Code
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Product Development at Lean Startup Unit of Progress: Validated Learning About Customers ($$$)
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Customer Development
Minimize TOTAL time through the loop
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Inspiration
Eric Ries http://www.startuplessonslearned.com/
Sean Ellis http://startup-marketing.com/
Dave McClure http://500hats.typepad.com/
Steve Blank http://www.steveblank.com/
Reading
Sean Ellis http://startup-marketing.com/
Steve Blank http://www.steveblank.com/
Contatti
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