#BDRinsights

www.bulldogreporter.com

THE INSIDE SCOOP ON NICHE JOURNALISM

Christopher Elliott, consumer columnist for USA Today, The Washington Post, King Features Syndicate and Bulldog

Awards judge

www.bulldogreporter.com #BDRinsights

@elliottdotorg

WHAT'S A VALUABLE STORY?

Unique or exclusive

Clickability/social shareability

Damned good read

Changes the world

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@elliottdotorg

THE VALUE OF NEW MEDIA

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It's where our audience is - and yoursYou can measure, we can measure

Placements matter more than print or broadcastTime is running out for "late" adopters

New media is the tail wagging the dog

@elliottdotorg

WHERE WE FIND STORIES

We follow trends and riff off them

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Our audience give us stories. Define "audience"

Problems sent by readersNative product placements

by "audience" members`

@elliottdotorg

BEST. PITCH. EVER.

World no longer divided into "PR" and "journalist" - everyone has an agenda

www.bulldogreporter.com#BDRinsights

@elliottdotorg

At the end of the day, we're judged like you. Did we get the clicks or

not?

Resort fees, RIP