You can’t close your ears…

Clive DickensAbsolute Radio

Is the Commercial Radio Industry dead?

Is the Commercial Radio Industry dead?

Why has the Radio Industry just recorded it’s highest ever estimated reach in Rajar?

What about Spotify, iTunes, Pandora & We7?What about Spotify, iTunes, Pandora & We7?

What impact is Social Media having on Radio?

Is Digital Radio working?

Is Podcasting becoming the SKY+ of Radio?

What role in disruption can Radio play?

First the bad newsbad news

550

600

650

700

£m

UK Commercial Radio’s revenues falling

400

450

500

550

MAT Q1

2005

MAT Q2

2005

MAT Q3

2005

MAT Q4

2005

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2006

MAT Q2

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£m

RAB/Ofcom

Now the good newsgood news

Source : RAJAR Q1:10 IPSOS/RSL

Platform neutral

Decide what business you are in

5,000

10,000

15,000

2009

0

5,000

Radio

Digital

2013

Source: AA / Radio spend in Euro across Europe

What about streaming music

services?services?

The stuff between the songs

Unique Content

£3 million tickets sold

Masthead websites are declining

Go where your audience &

community arecommunity are

Over 6m views

1,100,000 app downloads

Embrace Social Media

.

Launched February 2010 Total

iAmp Widget Installs 3,010

iAmp Widget PageViews 1,713,904

Absolute now streams more live hours than any UK audio brand

6,470,677

7,917,756

7,000,000

8,000,000

9,000,000

Worldwide Streamed HoursApr-09 May-09 Jun-09 Jul-09 Aug-09 Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10 Mar-10

5,349,897

0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

AR Network BBC Radio 1 BBC Radio 2

Choice & ConvenienceConvenience

UK Adults who claim to have listened to a podcast(source RAJAR/midas survey)

1.9m1.9mSource : Absolute server logs downloads for May 2010

Is Digital Radio going work?going work?

24.7

20.0

25.0

30.0

Sh

are

of

liste

nin

g

Total Digital PlatformsDAB

55% of Absolute listening is now digital

0.0

5.0

10.0

15.0

2007 Q2

2007 Q3

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2008 Q1

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2010 Q1

Sh

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liste

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DisruptiveInnovationInnovation

One Golden Square Labs

Is the Commercial Radio Industry dead?Radio Industry dead?

1.Traditionalists

1.Traditionalists

2.Pretenders2.Pretenders

1.Traditionalists

2.Pretenders2.Pretenders

3.Innovators

The Comercial Radio Industry is dead!

Long live the Radio “industries”

Clive DickensAbsolute Radio

@cdickens