Poptech Innovators
-
Upload
ethan-zuckerman -
Category
Technology
-
view
771 -
download
0
description
Transcript of Poptech Innovators
![Page 1: Poptech Innovators](https://reader035.fdocuments.in/reader035/viewer/2022062220/554d5151b4c905003b8b45a9/html5/thumbnails/1.jpg)
social mediawhat works?
ethan zuckermanoctober 19, 2008
pop!tech
![Page 3: Poptech Innovators](https://reader035.fdocuments.in/reader035/viewer/2022062220/554d5151b4c905003b8b45a9/html5/thumbnails/3.jpg)
1950s-60s - age of local organizations
robert putnam - “bowling alone”
rise of the mailing list organization
![Page 4: Poptech Innovators](https://reader035.fdocuments.in/reader035/viewer/2022062220/554d5151b4c905003b8b45a9/html5/thumbnails/4.jpg)
photo by extraface
![Page 5: Poptech Innovators](https://reader035.fdocuments.in/reader035/viewer/2022062220/554d5151b4c905003b8b45a9/html5/thumbnails/5.jpg)
![Page 6: Poptech Innovators](https://reader035.fdocuments.in/reader035/viewer/2022062220/554d5151b4c905003b8b45a9/html5/thumbnails/6.jpg)
“2.2 million people around the world...”
![Page 7: Poptech Innovators](https://reader035.fdocuments.in/reader035/viewer/2022062220/554d5151b4c905003b8b45a9/html5/thumbnails/7.jpg)
![Page 8: Poptech Innovators](https://reader035.fdocuments.in/reader035/viewer/2022062220/554d5151b4c905003b8b45a9/html5/thumbnails/8.jpg)
danger that social media is just today’s mailing listcan you listen to 3.2 million people?
![Page 9: Poptech Innovators](https://reader035.fdocuments.in/reader035/viewer/2022062220/554d5151b4c905003b8b45a9/html5/thumbnails/9.jpg)
Is online action enough?
![Page 10: Poptech Innovators](https://reader035.fdocuments.in/reader035/viewer/2022062220/554d5151b4c905003b8b45a9/html5/thumbnails/10.jpg)
older organizations tend to assume the internet is just another mailing list
web-generation organizations tend to assume that activism is just web organizing
![Page 11: Poptech Innovators](https://reader035.fdocuments.in/reader035/viewer/2022062220/554d5151b4c905003b8b45a9/html5/thumbnails/11.jpg)
mosaic by stabillo boss
![Page 12: Poptech Innovators](https://reader035.fdocuments.in/reader035/viewer/2022062220/554d5151b4c905003b8b45a9/html5/thumbnails/12.jpg)
Hao WuBlogger, Filmmaker
Detained February 22, 2006
![Page 13: Poptech Innovators](https://reader035.fdocuments.in/reader035/viewer/2022062220/554d5151b4c905003b8b45a9/html5/thumbnails/13.jpg)
freehaowu.org
![Page 14: Poptech Innovators](https://reader035.fdocuments.in/reader035/viewer/2022062220/554d5151b4c905003b8b45a9/html5/thumbnails/14.jpg)
don’t speak - point.
![Page 15: Poptech Innovators](https://reader035.fdocuments.in/reader035/viewer/2022062220/554d5151b4c905003b8b45a9/html5/thumbnails/15.jpg)
![Page 16: Poptech Innovators](https://reader035.fdocuments.in/reader035/viewer/2022062220/554d5151b4c905003b8b45a9/html5/thumbnails/16.jpg)
![Page 17: Poptech Innovators](https://reader035.fdocuments.in/reader035/viewer/2022062220/554d5151b4c905003b8b45a9/html5/thumbnails/17.jpg)
![Page 18: Poptech Innovators](https://reader035.fdocuments.in/reader035/viewer/2022062220/554d5151b4c905003b8b45a9/html5/thumbnails/18.jpg)
what works?
internal external
![Page 19: Poptech Innovators](https://reader035.fdocuments.in/reader035/viewer/2022062220/554d5151b4c905003b8b45a9/html5/thumbnails/19.jpg)
photo by Jerry Luk
![Page 20: Poptech Innovators](https://reader035.fdocuments.in/reader035/viewer/2022062220/554d5151b4c905003b8b45a9/html5/thumbnails/20.jpg)
![Page 22: Poptech Innovators](https://reader035.fdocuments.in/reader035/viewer/2022062220/554d5151b4c905003b8b45a9/html5/thumbnails/22.jpg)
![Page 23: Poptech Innovators](https://reader035.fdocuments.in/reader035/viewer/2022062220/554d5151b4c905003b8b45a9/html5/thumbnails/23.jpg)
![Page 24: Poptech Innovators](https://reader035.fdocuments.in/reader035/viewer/2022062220/554d5151b4c905003b8b45a9/html5/thumbnails/24.jpg)
what’s your organizational medium?email vs. phone vs. chat vs. skype vs...
who’s your least flexible user?
![Page 25: Poptech Innovators](https://reader035.fdocuments.in/reader035/viewer/2022062220/554d5151b4c905003b8b45a9/html5/thumbnails/25.jpg)
realtime communication
asynchronous communication
document sharing
scheduling
![Page 26: Poptech Innovators](https://reader035.fdocuments.in/reader035/viewer/2022062220/554d5151b4c905003b8b45a9/html5/thumbnails/26.jpg)
![Page 27: Poptech Innovators](https://reader035.fdocuments.in/reader035/viewer/2022062220/554d5151b4c905003b8b45a9/html5/thumbnails/27.jpg)
![Page 28: Poptech Innovators](https://reader035.fdocuments.in/reader035/viewer/2022062220/554d5151b4c905003b8b45a9/html5/thumbnails/28.jpg)
![Page 30: Poptech Innovators](https://reader035.fdocuments.in/reader035/viewer/2022062220/554d5151b4c905003b8b45a9/html5/thumbnails/30.jpg)
realtime communication
asynchronous communication
document sharing
scheduling
presence
face to face
![Page 31: Poptech Innovators](https://reader035.fdocuments.in/reader035/viewer/2022062220/554d5151b4c905003b8b45a9/html5/thumbnails/31.jpg)
![Page 33: Poptech Innovators](https://reader035.fdocuments.in/reader035/viewer/2022062220/554d5151b4c905003b8b45a9/html5/thumbnails/33.jpg)
![Page 34: Poptech Innovators](https://reader035.fdocuments.in/reader035/viewer/2022062220/554d5151b4c905003b8b45a9/html5/thumbnails/34.jpg)
DIY vs. KISS
![Page 36: Poptech Innovators](https://reader035.fdocuments.in/reader035/viewer/2022062220/554d5151b4c905003b8b45a9/html5/thumbnails/36.jpg)
why?
![Page 37: Poptech Innovators](https://reader035.fdocuments.in/reader035/viewer/2022062220/554d5151b4c905003b8b45a9/html5/thumbnails/37.jpg)
PR is cheaper than marketing
Online presence is PRyou control
Winning via Google
![Page 38: Poptech Innovators](https://reader035.fdocuments.in/reader035/viewer/2022062220/554d5151b4c905003b8b45a9/html5/thumbnails/38.jpg)
link economy
comments
freshness
![Page 39: Poptech Innovators](https://reader035.fdocuments.in/reader035/viewer/2022062220/554d5151b4c905003b8b45a9/html5/thumbnails/39.jpg)
your usersare lower techthan you are.
![Page 40: Poptech Innovators](https://reader035.fdocuments.in/reader035/viewer/2022062220/554d5151b4c905003b8b45a9/html5/thumbnails/40.jpg)
digital storytelling
![Page 41: Poptech Innovators](https://reader035.fdocuments.in/reader035/viewer/2022062220/554d5151b4c905003b8b45a9/html5/thumbnails/41.jpg)
10 hours work, 500 downloads? - be ruthless on ROI
![Page 42: Poptech Innovators](https://reader035.fdocuments.in/reader035/viewer/2022062220/554d5151b4c905003b8b45a9/html5/thumbnails/42.jpg)
mosaic by stabillo boss
not possible to try them all
be ruthless about ROI
metrics
![Page 43: Poptech Innovators](https://reader035.fdocuments.in/reader035/viewer/2022062220/554d5151b4c905003b8b45a9/html5/thumbnails/43.jpg)
![Page 44: Poptech Innovators](https://reader035.fdocuments.in/reader035/viewer/2022062220/554d5151b4c905003b8b45a9/html5/thumbnails/44.jpg)
![Page 45: Poptech Innovators](https://reader035.fdocuments.in/reader035/viewer/2022062220/554d5151b4c905003b8b45a9/html5/thumbnails/45.jpg)
the “first blank to useblank” trap
![Page 46: Poptech Innovators](https://reader035.fdocuments.in/reader035/viewer/2022062220/554d5151b4c905003b8b45a9/html5/thumbnails/46.jpg)
figure out why you’re using a tool before you use it
![Page 47: Poptech Innovators](https://reader035.fdocuments.in/reader035/viewer/2022062220/554d5151b4c905003b8b45a9/html5/thumbnails/47.jpg)
![Page 48: Poptech Innovators](https://reader035.fdocuments.in/reader035/viewer/2022062220/554d5151b4c905003b8b45a9/html5/thumbnails/48.jpg)
online to coordinate offline work
expertise of the organizers with the tools
getting trapped in the platform
![Page 49: Poptech Innovators](https://reader035.fdocuments.in/reader035/viewer/2022062220/554d5151b4c905003b8b45a9/html5/thumbnails/49.jpg)
don’t speak, point
internet and external
PR is cheaper than marketing
win at google
choose
be ruthless about ROI
“new” can equal “no one uses it”