The innovators - Is UK Commercial Radio dead?
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You can’t close your ears… Clive Dickens Absolute Radio
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Q1:2010 Absolute Radio
Transcript of The innovators - Is UK Commercial Radio dead?
You can’t close your ears…
Clive DickensAbsolute Radio
Is the Commercial Radio Industry dead?
Is the Commercial Radio Industry dead?
Why has the Radio Industry just recorded it’s highest ever estimated reach in Rajar?
What about Spotify, iTunes, Pandora & We7?What about Spotify, iTunes, Pandora & We7?
What impact is Social Media having on Radio?
Is Digital Radio working?
Is Podcasting becoming the SKY+ of Radio?
What role in disruption can Radio play?
First the bad newsbad news
550
600
650
700
£m
UK Commercial Radio’s revenues falling
400
450
500
550
MAT Q1
2005
MAT Q2
2005
MAT Q3
2005
MAT Q4
2005
MAT Q1
2006
MAT Q2
2006
MAT Q3
2006
MAT Q4
2006
MAT Q1
2007
MAT Q2
2007
MAT Q3
2007
MAT Q4
2007
MAT Q1
2008
MAT Q2
2008
MAT Q3
2008
MAT Q4
2008
MAT Q1
2009
MAT Q2
2009
MAT Q3
2009
MAT Q4
2009
£m
RAB/Ofcom
Now the good newsgood news
Source : RAJAR Q1:10 IPSOS/RSL
Platform neutral
Decide what business you are in
5,000
10,000
15,000
2009
0
5,000
Radio
Digital
2013
Source: AA / Radio spend in Euro across Europe
What about streaming music
services?services?
The stuff between the songs
Unique Content
£3 million tickets sold
Masthead websites are declining
Go where your audience &
community arecommunity are
Over 6m views
1,100,000 app downloads
Embrace Social Media
.
Launched February 2010 Total
iAmp Widget Installs 3,010
iAmp Widget PageViews 1,713,904
Absolute now streams more live hours than any UK audio brand
6,470,677
7,917,756
7,000,000
8,000,000
9,000,000
Worldwide Streamed HoursApr-09 May-09 Jun-09 Jul-09 Aug-09 Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10 Mar-10
5,349,897
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
AR Network BBC Radio 1 BBC Radio 2
Choice & ConvenienceConvenience
UK Adults who claim to have listened to a podcast(source RAJAR/midas survey)
1.9m1.9mSource : Absolute server logs downloads for May 2010
Is Digital Radio going work?going work?
24.7
20.0
25.0
30.0
Sh
are
of
liste
nin
g
Total Digital PlatformsDAB
55% of Absolute listening is now digital
0.0
5.0
10.0
15.0
2007 Q2
2007 Q3
2007 Q4
2008 Q1
2008 Q2
2008 Q3
2008 Q4
2009 Q1
2009 Q2
2010 Q1
Sh
are
of
liste
nin
g
DisruptiveInnovationInnovation
One Golden Square Labs
Is the Commercial Radio Industry dead?Radio Industry dead?
1.Traditionalists
1.Traditionalists
2.Pretenders2.Pretenders
1.Traditionalists
2.Pretenders2.Pretenders
3.Innovators
The Comercial Radio Industry is dead!
Long live the Radio “industries”
Clive DickensAbsolute Radio
@cdickens
