THE EVOLUTION OF SERPS

NOVEMBER 2013

THE EVOLUTION OF SERPS

http://critical-theory.com/

SERPS IN 2006

http://googlesystem.blogspot.co.uk/2006/03/new-google-serp-really-soon.html

WHAT IS THAT?

SERPS IN 2008

http://churchmarketingonline.com/2008/05/how-do-search-engines-work/

Top navigation

Ads more prominent

GETTING BETTER

SERPS IN 2010

http://www.catalystemarketing.com/

Local listings

Maps

Review data

THE GROWTH IN MOBILE

0.24 0.6 1.2

2.2

3.8

6.3

2010 2011 2012 2013 2014 2015

Mobile traffic in ExaBytes

http://www.datacenterknowledge.com/archives/2011/02/07/the-mobile-traffic-explosion-and-its-impact/

Mobile traffic will grow 2,525% in six years

Mobile traffic grew 150% from 2010-2011

SERPS IN 2010

http://www.reprisemedia.com/searchviews/2010/05/reprise-round-up-two-flavors-of-twitter-search-googles-serp-makeover-and-cpc-vs-cpm-ads-on-facebok/

Universal search

Structured data

SHINY SERPS

SERPS NOW Top navigation

Knowledge graph

SERPS NOW

Google’s own offerings

Local listings Ad extensions

SERPS FUTURE

SERPS FUTURE

SERPS FUTURE

http://moz.com/blog/future-serp-a-glimpse-at-google-2014

SERPS FUTURE

http://moz.com/blog/future-serp-a-glimpse-at-google-2014

SERPS FUTURE

http://searchengineland.com/google-testing-top-banner-ads-174927

WHAT DOES IT MEAN?

http://searchengineland.com/google-testing-top-banner-ads-174927

B R A N D S CONTENT MORE GOOGLE

CTR IS TO PLAY FOR

I CAN’T WAIT TO SEE HOW THIS ONE TURNS OUT

THANKS FOR LISTENING

@seocolin www.minttwist.com