The Evolution of Google's SERPs

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THE EVOLUTION OF SERPS NOVEMBER 2013

description

A short presentation on the evolution of Google's Search Engine Results Page. From 2006 to November 2013, we can see the changes Google has made and ask important questions on how it will affect the way people use Google and the changes businesses need to be aware of.

Transcript of The Evolution of Google's SERPs

Page 1: The Evolution of Google's SERPs

THE EVOLUTION OF SERPS

NOVEMBER 2013

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THE EVOLUTION OF SERPS

http://critical-theory.com/

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SERPS IN 2006

http://googlesystem.blogspot.co.uk/2006/03/new-google-serp-really-soon.html

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WHAT IS THAT?

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SERPS IN 2008

http://churchmarketingonline.com/2008/05/how-do-search-engines-work/

Top navigation

Ads more prominent

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GETTING BETTER

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SERPS IN 2010

http://www.catalystemarketing.com/

Local listings

Maps

Review data

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THE GROWTH IN MOBILE

0.24 0.6 1.2

2.2

3.8

6.3

2010 2011 2012 2013 2014 2015

Mobile traffic in ExaBytes

http://www.datacenterknowledge.com/archives/2011/02/07/the-mobile-traffic-explosion-and-its-impact/

Mobile traffic will grow 2,525% in six years

Mobile traffic grew 150% from 2010-2011

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SERPS IN 2010

http://www.reprisemedia.com/searchviews/2010/05/reprise-round-up-two-flavors-of-twitter-search-googles-serp-makeover-and-cpc-vs-cpm-ads-on-facebok/

Universal search

Structured data

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SHINY SERPS

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SERPS NOW Top navigation

Knowledge graph

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SERPS NOW

Google’s own offerings

Local listings Ad extensions

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SERPS FUTURE

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SERPS FUTURE

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SERPS FUTURE

http://moz.com/blog/future-serp-a-glimpse-at-google-2014

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SERPS FUTURE

http://moz.com/blog/future-serp-a-glimpse-at-google-2014

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SERPS FUTURE

http://searchengineland.com/google-testing-top-banner-ads-174927

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WHAT DOES IT MEAN?

http://searchengineland.com/google-testing-top-banner-ads-174927

B R A N D S CONTENT MORE GOOGLE

CTR IS TO PLAY FOR

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I CAN’T WAIT TO SEE HOW THIS ONE TURNS OUT