Post on 11-Aug-2014
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2014
The Ethical Landscape of User ExperienceBill AlbertBentley University User Experience Center (UXC)
2014
Who am I?๏ Executive Director of Bentley UXC
๏ Co-Editor in Chief of Journal of Usability Studies
๏ Adjunct Faculty at Bentley HFID
2014
Caveat๏ My world is small
๏ I rarely confront ethics
๏ I am just one voice
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My Belief๏ We each have our own ethics
๏ Who am I to judge?
๏ Ethics evolve
2014
UX Ethics Playing Field๏ How we do our work
๏ Working with others
๏ The way our work is used
๏ Our role in the UX community
2014
How We Do Our Work๏ Planning our research
๏ Collect data
๏ Interpret results
๏ Make recommendations
๏ Design
2014
Ethics of Sample Size
2014
Losing Objectivity
Photo taken by Brian Baxter, March 13, 2010, St. Paul, MN
2014
Working with Others๏ Participants
๏ Clients
๏ Team members
๏ Stakeholders
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Stressing Participants
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Choosing Clients
2014
How our results are used๏ UX data to sell a design or make a point
๏ We don’t agree with larger mission
๏ We know it is just a box to tick
2014
Politics of Video Clips
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Conflicting Mission
2014
Role in the UX Community๏ Member of the UX community
๏ Impact on the UX field
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Risk of Offending Someone
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What Do I Do?๏ Look at issue from all sides
๏ How does my decision impact others
๏ When in doubt, go to the IRB
๏ Do I feel a need to shower?
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Biggest Ethical Challenge๏ How do we balance the needs of the
client/stakeholder with best practice?
๏ Ultimately, who do you answer to?
2014
Moving Forward๏ Share stories
๏ Seek advice from multiple perspectives
๏ Don’t be too hard on yourself or others
2014 Thank you
Bill Albertwalbert@bentley.edu@UXMetrics | @BentleyUXC
The Lineup๏ Richard Bellaver
- Development of the Code of Conduct
๏ Cory Lebson- The Ethics of UX “White Labeling”
๏ Donna Tedesco- Ethics when moderating in UX research
๏ Bill Albert- The Ethical Landscape of User Experience
๏ Michael Rawlins- Increasing Conversion rates without comprising UX Ethics
๏ Elisa del Galdo- UX and Ethics in Healthcare
๏ Kara DeFrias- Breaking out of the Lab: UX Ethics in the Wild