The Ethical Landscape of User Experience (Bill Albert)

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2014 The Ethical Landscape of User Experience Bill Albert Bentley University User Experience Center (UXC)

description

1/7 of the UXPA 2014 Ignite session "Ethical Dilemmas in UX" Ever wondered if you should ask THAT question? Join us for a series of passionate speakers sharing their thoughts on ethics, what difficult situations they have faced, what they did, and why. Topics will cover lab situations, field situations and business situations. You will gain tactics to use in the future when issues arise.

Transcript of The Ethical Landscape of User Experience (Bill Albert)

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The Ethical Landscape of User ExperienceBill AlbertBentley University User Experience Center (UXC)

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Who am I?๏ Executive Director of Bentley UXC

๏ Co-Editor in Chief of Journal of Usability Studies

๏ Adjunct Faculty at Bentley HFID

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Caveat๏ My world is small

๏ I rarely confront ethics

๏ I am just one voice

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My Belief๏ We each have our own ethics

๏ Who am I to judge?

๏ Ethics evolve

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UX Ethics Playing Field๏ How we do our work

๏ Working with others

๏ The way our work is used

๏ Our role in the UX community

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How We Do Our Work๏ Planning our research

๏ Collect data

๏ Interpret results

๏ Make recommendations

๏ Design

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Ethics of Sample Size

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Losing Objectivity

Photo taken by Brian Baxter, March 13, 2010, St. Paul, MN

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Working with Others๏ Participants

๏ Clients

๏ Team members

๏ Stakeholders

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Stressing Participants

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Choosing Clients

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How our results are used๏ UX data to sell a design or make a point

๏ We don’t agree with larger mission

๏ We know it is just a box to tick

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Politics of Video Clips

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Conflicting Mission

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Role in the UX Community๏ Member of the UX community

๏ Impact on the UX field

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Risk of Offending Someone

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What Do I Do?๏ Look at issue from all sides

๏ How does my decision impact others

๏ When in doubt, go to the IRB

๏ Do I feel a need to shower?

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Biggest Ethical Challenge๏ How do we balance the needs of the

client/stakeholder with best practice?

๏ Ultimately, who do you answer to?

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Moving Forward๏ Share stories

๏ Seek advice from multiple perspectives

๏ Don’t be too hard on yourself or others

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2014 Thank you

Bill [email protected]@UXMetrics | @BentleyUXC

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The Lineup๏ Richard Bellaver

- Development of the Code of Conduct

๏ Cory Lebson- The Ethics of UX “White Labeling”

๏ Donna Tedesco- Ethics when moderating in UX research

๏ Bill Albert- The Ethical Landscape of User Experience

๏ Michael Rawlins- Increasing Conversion rates without comprising UX Ethics

๏ Elisa del Galdo- UX and Ethics in Healthcare

๏ Kara DeFrias- Breaking out of the Lab: UX Ethics in the Wild