The Definitive Guide to Marketing Resource Management

Post on 27-Jan-2017

601 views 1 download

Transcript of The Definitive Guide to Marketing Resource Management

THE DEFINITIVE GUIDE TO MARKETING RESOURCE MANAGEMENT

What is Marketing Resource Management? 01

5

6

7

8

9

10

11

12

73%

Reuse of Digital Content

53%

Higher Conversion Rate

THE DEFINITIVE GUIDE TO MARKETING RESOURCE MANAGEMENT

Why is Everyone Talking About MRM? 02

14

15

16

17

18

50%

Reduction of Asset Search Time

20%

Increase in Brand Consistency

19

THE DEFINITIVE GUIDE TO MARKETING RESOURCE MANAGEMENT

Common Features in MRM 03

20

33

34

75%

Less Time toFind Images

15%

Saving on CreativeProduction

THE DEFINITIVE GUIDE TO MARKETING RESOURCE MANAGEMENT

Business Case for MRM 04

36

37

38

5% -› 20%

39

5% -› 20%

40

41

42

43

44

45

THE DEFINITIVE GUIDE TO MARKETING RESOURCE MANAGEMENT

Buying Marketing Resource Management 05

46

47

48

49

THE DEFINITIVE GUIDE TO MARKETING RESOURCE MANAGEMENT

How to Get the Most Out of MRM 06

50

51

52

53

THE DEFINITIVE GUIDE TO MARKETING RESOURCE MANAGEMENT

Future of Marketing Resource Management 07

54

55

56

57

THE DEFINITIVE GUIDE TO MARKETING RESOURCE MANAGEMENT

Bynder’s Marketing Resource Management 08