THE CHANGING HOME ENVIRONMENT

0

10

20

30

40

50

60

70

80

90

100

1975

1976

1977

1978

1979

1980

1981

1982

1983

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

RE

AC

H %

Colour TV Multi-Set Homes SKY Subscription PC in Home

Use Mobile Phone Internet at Home Gaming Console DVD Player

MP3 Player Broadband Digital Camera PVR (MySky/Tivo)

Internet continues to grow in homes as does mobile phone use

Broadband continues to grow, making OnDemand an increasingly attractive option

PVR’s have now made an impact with substantial growth in 2012 – changing the way we view TV

Source: The Nielsen Company