THE CHANGING HOME ENVIRONMENT
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THE CHANGING HOME ENVIRONMENT 0 10 20 30 40 50 60 70 80 90 100 1975 1976 1977 1978 1979 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 REACH % C olourTV Multi-SetHomes SKY Subscription PC in H om e U se M obile Phone InternetatHome G am ing Console D VD Player M P3 Player Broadband D igital C am era PVR (M ySky/Tivo) Internet continues to grow in homes as does mobile phone use Broadband continues to grow, making OnDemand an increasingly attractive option PVR’s have now made an impact with substantial growth in 2012 – changing the way we view TV Source: The Nielsen Company
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THE CHANGING HOME ENVIRONMENT. Internet continues to grow in homes as does mobile phone use. PVR’s have now made an impact with substantial growth in 2012 – changing the way we view TV. Broadband continues to grow, making OnDemand an increasingly attractive option. - PowerPoint PPT Presentation
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THE CHANGING HOME ENVIRONMENT
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Colour TV Multi-Set Homes SKY Subscription PC in Home
Use Mobile Phone Internet at Home Gaming Console DVD Player
MP3 Player Broadband Digital Camera PVR (MySky/Tivo)
Internet continues to grow in homes as does mobile phone use
Broadband continues to grow, making OnDemand an increasingly attractive option
PVR’s have now made an impact with substantial growth in 2012 – changing the way we view TV
Source: The Nielsen Company