in

minutesAn illustrative look at news and events

Canadians spend an average of 43.5 hours online every month — earning us the title of Most Active Users in the world.So who’s online and what are we doing all that time?

The biggest users

Source: comScore

Twitter: @sbats1

How much time are we spending online?

What are doing?

By country, Q4 2010

Top gaining sitesTop gaining sites

By age group, thousands of unique visitors

2–17

18–34

35–54

55+

6,7506,760

8,7088,767

4,2554,747

4,8954,690

Q4 2009Q4 2010 38% 24%

18%13%7%

Ont. Que.

PrairiesB.C.

Atlantic

CanadaU.S.

U.K.

South Korea

France

Brazil

Germany

Worldwide

Russia

Japan

China

India

43.5 hours35.3

32.327.7

26.625.8

24.123.1

21.818.4

13.511.9

Canada ranks first in average visits per visitor (95.2).

Canada rankssecond in average pages per visitor

(3,349).

Top gaining sites in Canada

DIRECTORIES/RESOURCESTECHNOLOGY

NEWPAPERSENTERTAINMENT (MOVIES)

HEALTH

Directories up 233% from Q9

up 117%

up 51%

up 55%

up 49%

Photos

Blogs

0 min 20 40 60 80

Entertainment/music

Online trading

Photos

Directories

Entertainment/music

Blogs

Gay/lesbian

0 min 20 40 60

Who needs TV anymore....Thousands of videos viewed in Canada

Average hours of video viewed and average videos per viewer, by age group

Q4 2009 Q4 2010 ChangeEntertainment (music) 83,077 315,136 279%General news 238,737 272,104 14%Social networking 314,393 156,233 -50%Blogs 9,411 64,088 581%Entertaiment (humour) 72,452 49,859 -31%

Number of visitors

to e-mail sites has dropped 28% in the past year.

Canadians 55+ have doubled

their number of visits to social

networking sites in the past year.

2–1718–2425–3435–54

55+

13.020.2

19.615.1

8.3

(203 videos)

(267)

(254)

(208)

(124)

SUSAN BATSFORD, GRAPHICS EDITOR; INFOGRAPHIC BY MEGAN DINNER/QMI AGENCY

That’s almost

double the world-

wide average of

23.1 hours.

Growth in the 55+ age

bracket grew by 12%,

That’s an average

of 3 videos per day

That’s over 5,000,000

Ontarians online

6.6 Billion videos were viewed online in Q4 2010

MEN What are doing?WOMENAvg. mins. per visitor

Avg. mins. per visitor up 108% from Q9

up 123%

up 29%

up 34%

up 114%

OLDER PEOPLE are logging on