The Biggest Internet Users
1
in minutes An illustrative look at news and events Canadians spend an average of 43.5 hours online every month — earning us the title of Most Active Users in the world. So who’s online and what are we doing all that time? The biggest users Source: comScore Twitter: @sbats1 How much time are we spending online? What are doing? By country, Q4 2010 Top gaining sites Top gaining sites By age group, thousands of unique visitors 2–17 18–34 35–54 55+ 6,750 6,760 8,708 8,767 4,255 4,747 4,895 4,690 Q4 2009 Q4 2010 38% 24% 18% 13% 7% Ont. Que. Prairies B.C. Atlantic Canada U.S. U.K. South Korea France Brazil Germany Worldwide Russia Japan China India 43.5 hours 35.3 32.3 27.7 26.6 25.8 24.1 23.1 21.8 18.4 13.5 11.9 Canada ranks first in average visits per visitor (95.2). Canada ranks second in average pages per visitor (3,349). Top gaining sites in Canada DIRECTORIES/RESOURCES TECHNOLOGY NEWPAPERS ENTERTAINMENT (MOVIES) HEALTH Directories up 233% from Q9 up 117% up 51% up 55% up 49% Photos Blogs 0 min 20 40 60 80 Entertainment/music Online trading Photos Directories Entertainment/music Blogs Gay/lesbian 0 min 20 40 60 Who needs TV anymore.... Thousands of videos viewed in Canada Average hours of video viewed and average videos per viewer, by age group Q4 2009 Q4 2010 Change Entertainment (music) 83,077 315,136 279% General news 238,737 272,104 14% Social networking 314,393 156,233 -50% Blogs 9,411 64,088 581% Entertaiment (humour) 72,452 49,859 -31% Number of visitors to e-mail sites has dropped 28% in the past year. Canadians 55+ have doubled their number of visits to social networking sites in the past year. 2–17 18–24 25–34 35–54 55+ 13.0 20.2 19.6 15.1 8.3 (203 videos) (267) (254) (208) (124) SUSAN BATSFORD, GRAPHICS EDITOR; INFOGRAPHIC BY MEGAN DINNER/QMI AGENCY That’s almost double the world- wide average of 23.1 hours. Growth in the 55+ age bracket grew by 12%, That’s an average of 3 videos per day That’s over 5,000,000 Ontarians online 6.6 Billion videos were viewed online in Q4 2010 MEN What are doing? WOMEN Avg. mins. per visitor Avg. mins. per visitor up 108% from Q9 up 123% up 29% up 34% up 114% OLDER PEOPLE are logging on
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Transcript of The Biggest Internet Users
in
minutesAn illustrative look at news and events
Canadians spend an average of 43.5 hours online every month — earning us the title of Most Active Users in the world.So who’s online and what are we doing all that time?
The biggest users
Source: comScore
Twitter: @sbats1
How much time are we spending online?
What are doing?
By country, Q4 2010
Top gaining sitesTop gaining sites
By age group, thousands of unique visitors
2–17
18–34
35–54
55+
6,7506,760
8,7088,767
4,2554,747
4,8954,690
Q4 2009Q4 2010 38% 24%
18%13%7%
Ont. Que.
PrairiesB.C.
Atlantic
CanadaU.S.
U.K.
South Korea
France
Brazil
Germany
Worldwide
Russia
Japan
China
India
43.5 hours35.3
32.327.7
26.625.8
24.123.1
21.818.4
13.511.9
Canada ranks first in average visits per visitor (95.2).
Canada rankssecond in average pages per visitor
(3,349).
Top gaining sites in Canada
DIRECTORIES/RESOURCESTECHNOLOGY
NEWPAPERSENTERTAINMENT (MOVIES)
HEALTH
Directories up 233% from Q9
up 117%
up 51%
up 55%
up 49%
Photos
Blogs
0 min 20 40 60 80
Entertainment/music
Online trading
Photos
Directories
Entertainment/music
Blogs
Gay/lesbian
0 min 20 40 60
Who needs TV anymore....Thousands of videos viewed in Canada
Average hours of video viewed and average videos per viewer, by age group
Q4 2009 Q4 2010 ChangeEntertainment (music) 83,077 315,136 279%General news 238,737 272,104 14%Social networking 314,393 156,233 -50%Blogs 9,411 64,088 581%Entertaiment (humour) 72,452 49,859 -31%
Number of visitors
to e-mail sites has dropped 28% in the past year.
Canadians 55+ have doubled
their number of visits to social
networking sites in the past year.
2–1718–2425–3435–54
55+
13.020.2
19.615.1
8.3
(203 videos)
(267)
(254)
(208)
(124)
SUSAN BATSFORD, GRAPHICS EDITOR; INFOGRAPHIC BY MEGAN DINNER/QMI AGENCY
That’s almost
double the world-
wide average of
23.1 hours.
Growth in the 55+ age
bracket grew by 12%,
That’s an average
of 3 videos per day
That’s over 5,000,000
Ontarians online
6.6 Billion videos were viewed online in Q4 2010
MEN What are doing?WOMENAvg. mins. per visitor
Avg. mins. per visitor up 108% from Q9
up 123%
up 29%
up 34%
up 114%
OLDER PEOPLE are logging on
![[Infographic] Who are the European Internet Users?](https://static.fdocuments.in/doc/165x107/54b5a8334a79591f1f8b457a/infographic-who-are-the-european-internet-users.jpg)
