Post on 13-May-2015
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www.contentmarketingblueprint.com
CMB Partner Office HoursToday’s Presentation:
“The Best Candidates for Content Marketing
Services”Every Tuesday & Thursday @3pm Eastern
www.contentmarketingblueprint.com
www.contentmarketingblueprint.com
What is the CMB Community?
A team of inbound marketing agencies that sell and deliver services using the Content Marketer’s Blueprint.
www.contentmarketingblueprint.com
Today’s Schedule15 minutes: Slide Presentation
45 minutes: CMB Partner Open Q&A
www.contentmarketingblueprint.com
After the WebinarWebinar recording, slides and blog article
www.contentmarketingblueprint.com
www.contentmarketingblueprint.com
Today’s QuestionWhat companies are the best candidates for content marketing
services?
www.contentmarketingblueprint.com
What happens when you say “yes” to everyone?
www.contentmarketingblueprint.com
What is content marketing “success”?
Attract buyer persona to website
Convert website visitor to lead
Nurture that lead through the buyer’s journey to a point of sale
www.contentmarketingblueprint.com
What determines our ability to attract, convert and nurture?
A need for information.
www.contentmarketingblueprint.com
Prospect: Can content marketing work for me?
Answer: The more information that is needed by the prospect during the sales process, the higher your
chances of succeeding with content marketing.
www.contentmarketingblueprint.com
The B2B sales process requires the most information.• High cost
• Many stakeholders
• Decisions need to be justified
www.contentmarketingblueprint.com
The B2C sales process can go either way.• Cost
• Impact of decision
• Necessity vs luxury
www.contentmarketingblueprint.com
My favorite story for B2C
Window shopping = very little need for information
“I need to solve a problem” = High need for information
www.contentmarketingblueprint.com
Non-Profit is a different story.• #1 goal for Non-Profits
is fundraising.
• Raising money is difficult with content marketing.
• Content marketing SHOULD be used to develop and maintain a tight community.
www.contentmarketingblueprint.com
How can you make sure you only work with good
clients?
Challenge them to identify the “need for information” at each stage of the buyer’s journey.
www.contentmarketingblueprint.com
Next Session: Tuesday January 21st @3pmSignup at: www.contentmarketingblueprint.com/webinars