The best candidates for content marketing services

www.contentmarketingblueprint.com

CMB Partner Office HoursToday’s Presentation:

“The Best Candidates for Content Marketing

Services”Every Tuesday & Thursday @3pm Eastern



What is the CMB Community?

A team of inbound marketing agencies that sell and deliver services using the Content Marketer’s Blueprint.


Today’s Schedule15 minutes: Slide Presentation

45 minutes: CMB Partner Open Q&A


After the WebinarWebinar recording, slides and blog article



Today’s QuestionWhat companies are the best candidates for content marketing

services?


What happens when you say “yes” to everyone?


What is content marketing “success”?

Attract buyer persona to website

Convert website visitor to lead

Nurture that lead through the buyer’s journey to a point of sale


What determines our ability to attract, convert and nurture?

A need for information.


Prospect: Can content marketing work for me?

Answer: The more information that is needed by the prospect during the sales process, the higher your

chances of succeeding with content marketing.


The B2B sales process requires the most information.• High cost

• Many stakeholders

• Decisions need to be justified


The B2C sales process can go either way.• Cost

• Impact of decision

• Necessity vs luxury


My favorite story for B2C

Window shopping = very little need for information

“I need to solve a problem” = High need for information


Non-Profit is a different story.• #1 goal for Non-Profits

is fundraising.

• Raising money is difficult with content marketing.

• Content marketing SHOULD be used to develop and maintain a tight community.


How can you make sure you only work with good

clients?

Challenge them to identify the “need for information” at each stage of the buyer’s journey.


Next Session: Tuesday January 21st @3pmSignup at: www.contentmarketingblueprint.com/webinars

The best candidates for content marketing services

Marketing

Transcript of The best candidates for content marketing services